PVH Corp. and Ashko Group LLC have entered into a licensing agreement under which Ashko Group will market and distribute men's and boys' slippers under PVH’s Van Heusen brand. The initial term of the licensing agreement runs through 2014 and provides for a renewal at PVH's option.
The new men's and boys' Van Heusen slipper line will incorporate Van Heusen branding and is offered in four styles including micro-suede, sherpa, fleece, and terry blends. The slippers will be distributed at major department stores and specialty stores throughout the United States and Canada.
“We continue to look for strategic partners to build upon the growing Van Heusen brand, and Ashko Group has extensive experience in this category,” said Allen Sirkin, President and Chief Operating Officer of PVH Corp. “We look forward to having Ashko Group as a Van Heusen licensee to develop this niche category for us.”
Jackie Ashkenazi, President of Ashko Group LLC, added, “We are excited to work with PVH to translate the essence of the Van Heusen brand into the men's and boys' slipper categories. We look forward to a great partnership with PVH for many years to come.”