NIKE, Inc. announced that Michael Egeck has been named as CEO of Hurley International, LLC. Egeck will begin his new role Oct. 3. He will report directly to Roger Wyett, President of Nike, Inc. Affiliates.

 

“We look forward to welcoming Michael into the Nike, Inc. family,” said Wyett. “With his wide-ranging experience, his knowledge and his passion for the industry we are confident he will lead Hurley into its next phase of growth. He joins a seasoned management team and will work closely with company founder Bob Hurley to continue to drive this iconic brand forward with consumers and athletes worldwide.”

 

Bob Hurley, Chairman and Founder of Hurley, added: “We are excited to have Mike join Hurley. He's an inspirational leader with extensive experience, and that makes him a perfect complement to our team.”

 

Egeck, 52, brings nearly 30 years of experience to Hurley. His most recent assignment prior to coming to Hurley was as President of True Religion Brand Jeans. Prior to that, Egeck was at VF Corporation where he served as President of VF Contemporary Coalition and CEO for Seven for All Mankind. Egeck also served as President of the VF Outdoor and Action Sports Coalition, leading an extensive brand portfolio including Vans, Reef, Jansport, The North Face, Eastpak and Napapijri. In addition, Egeck also served as President of The North Face, Inc. and GM of Columbia Sportswear.