Austin Canoe and Kayak (ACK) has launched the “Why I Deserve to Win a Kayak” video contest on Facebook in a bid to grow its social media community and engage participants in convincing viewers why they deserve to win a kayak by Native Watercraft or Liquid Logic.
Participation consists of a four-part process that encompasses registration, video creation, video submission and voting. ACK is encouraging participants to keep their videos humorous and entertaining in order to captivate the judges. All video entries must be 3 minutes in duration and identify which brand and model kayak the participant is attempting to win.
“The contest was designed to help us grow our fan base and ultimately cultivate a richer more interactive experience for our social media network of friends and followers,” said Roland Jimenez, ACK Director of Marketing, “Facebook is the ideal platform for this but at the end of the day, it’s really all about having fun.”
Winners will be chosen through a voting system by Facebook Fans that “Like” the Austin Canoe and Kayak Facebook page located at www.facebook.com/austinkayak. Voting will be launched after the initial submission period ending November 1st, 2011. Interested participants can register and obtain additional information including eligibility requirements, rules and agreements at yakr.us/c7cv.
