Point6, designer and manufacturer of US-made, premium merino wool socks, hired new sales representatives in the Northwest and North Central regions to better focus on their specialty outdoor dealers.

Tokul Creek Marketing, led by Paul Dukich, will service the Northwest (WA, OR, MT, ID, AK). The team includes Lawrence Jobe and Brandon Gough and represents several brands including Dynafit ski boots and Patagonia shoes in footwear.

Kevin Streeter will take over the North Central region (IL, IA, MN, ND, NE, SD) where he recently received 'rep of the year' from Timbuk2.  Streeter has worked in the past, pioneering top brands including Mountain Hardwear and SmartWool.