Number-one New York Times bestselling author Mike Lupica's latest book “The Underdogs” features New Balance helping a young football player, achieve his dream by sponsoring his team's season with footwear, uniforms and equipment.
“We are extremely excited to be part of Mike's latest inspirational story for youth about the importance of good sportsmanship and the power of persistence and teamwork in achieving goals,” says Rob DeMartini, chief executive officer and president of New Balance.
