Industrial Revolution Shifts Llorente to Business Development Role
Industrial Revolution has moved former vice president of sales Steve Llorente into the position of vice president of business development, where he will spearhead the company's entry into new markets and channels…
PowerBar Hires New Agency of Record
PowerBar, which is facing growing competition from Clif Bar and other nutrition brands, has named the full-service marketing agency IMRE as its agency of record for social media, public relations and creative services…
Sherpa Adventure Gear Sponsors 2015 Restore Vision Expedition
Sherpa Adventure Gear has become the sponsor of the 2015 Restore Vision Expedition team that will provide free eye care from May 1-10, 2015 in the remote Upper Gorkha region of Nepal. The 24-person medical expedition…
Camelback, Ibex and Ruffwear Celebrate Earth Day with Fundraisers
In honor of Earth Day on April 22, Camelback, Ibex Outdoor Clothing, and Ruffwear are pledging a portion of online sales directly to The Conservation Alliance…
Bosch eBikes Selects Canadian Tech Support Partner
Bosch eBike Systems has selected Live to Play Sports to provide technical support and warranty service to dealers in Canada in its latest phase of expansion into North America…
Maui Jim Signs Meb Keflezighi
Maui Jim announced that elite long-distance runner, Meb Keflezighi, who has won the New York Marathon, the Boston Marathon and an Olympic Medal, has joined its team of sports ambassadors…
Nike Sports Camps Expands Ultimate Camps
Nike Sports Camps began offering youth ultimate camps supporting Ultimate Frisbee at 6 locations nationwide in 2013 and has expanded their Nike Ultimate Camp offerings to include over a dozen summer locations and a spring camp location for 2015…
Keen Presents Uneek Photo Contest
Keen is launching a #iamUneek photo contest on Instagram. The three-month contest will run through June 30 with a weekly $1,000 cash-prize winner for the most unique photo submitted during that week…
SSL Announced 30-Year President Steve Rogers to Step Down
After 30 years of service as president and CEO of Sports Specialist Ltd. (SSL), Stephen Rogers will retire effective July 31, 2015. Read our exclusive Q & A…
Hillsound Equipment Athletes Take Top Spots at Gore-Tex Grand Traverse
Hillsound Equipment announce its brand ambassadors Stevie Kremer and Marshall Thomson wins at the Gore-Tex Grand Traverse, a grueling ski mountaineering race.
Julbo Names First Mideast Distributor
Julbo, the French adventure sports eyewear brand, named EGMA Optical Supplies as its first local stocking distributor for the Middle East.
Outside Television Joins Dish Network Multi-Sport Pack
Outside Television will join Dish’s Multi-Sport Pack of premium sports entertainment immediately, giving millions of active outside enthusiasts across the nation the opportunity to enjoy the popular action channel based on Outside Magazine and its a
ESPN Film on Sonny Vaccaro Launches Digitally
“Sole Man,” an ESPN film about former sports marketing executive Sonny Vaccaro, will premiere on Apr. 6 as a digital series on Grantland.com…
Exxel Outdoors Acquires American Rec
Exxel Outdoors has signed a definitive agreement to acquire American Recreation Products LLC (American Rec). The acquisition will combine the iconic outdoor brands of the American Rec portfolio, which includes Sierra Designs, Kelty, Slumberjack, Wenzel, U
Kohl’s to Carry Coleman Camping Gear at Stores Nationwide
Kohl’s Department Stores disclosed that it will carry Coleman tents, sleeping bags, backpacks, coolers, and accessories at its stores nationwide as part of its Make Your Move initiative, which seeks to use active lifestyle products to draw more peop
