PowerBar named IMRE – a full-service marketing agency – as its Agency of Record for social media, public relations and creative services. IMRE will be instrumental in elevating the brand image and product perception with key category consumers in 2015 and beyond.

“We are thrilled to add a major global consumer brand in PowerBar to IMRE’s roster of sports clients,” said IMRE President Mark Eber. “As integrated Agency of Record, our creative, PR and social marketing expertise will help reinvent a brand that has been the leader and creator of the booming sports nutrition category.”

“As PowerBar evolves and looks to bring its brand message to life, we feel that IMRE is the best partner to help us do that,” said PowerBar Marketing Director Eric Zaltas. “Their unique creativity within the digital and social space, and their reputation as a smart, innovative agency made them the perfect fit to take our brand to the next level.”

IMRE was named Agency of Record after supporting PowerBar on a variety of projects over the past 18 months, including leading a very successful digital campaign celebrating PowerBar’s TOUR de France sponsorship in 2014.

Created by athletes, for athletes in 1986, PowerBar grew to be the leading sports nutrition partner for some of the world’s top competitors, but is contending with growing competition from Clif Bar and other brands.

IMRE is an integrated brand communications agency specializing in consumer marketing strategy, public relations, social marketing, advertising, emerging media, and research. Together with 5Loom, the digital, social and creative division of IMRE, they partner with leading multinational brands to craft their story and voice to translate successfully across digital and traditional platforms. Clients include AstraZeneca, Kwikset, John Deere, Patagonia, Skechers Performance, STIHL, Target, T. Rowe Price, and Zoetis. The agency has offices in Baltimore, New York, Los Angeles, and Raleigh, N.C. For more information, visit http://imre.com.