Candie’s Launches Instagram Campaign
Candie's will launch its spring/summer 2015 marketing campaign exclusively on the social media network, Instagram…
SIA Installs New Directors, Raises Membership Dues
The SnowSports Industries America (SIA) board installed new directors at its annual spring meeting in San Francisco May 3-6, when it also approved the association's first increase in membership dues since 1984 and heard updates on consumer research,
Late NHL Player Montador Suffered from CTE
Former NHL player Steve Montador had “widespread presence” of Chronic Traumatic Encephalopathy (CTE) at the time of his death three months ago, according to a brain study released Tuesday by his estate's law firm. The news follows a judge's ruli
Columbia Sportswear Names New GM for Korea
Columbia Sportswear Company appointed a former Adidas executive to serve as general manager of the company’s wholly owned subsidiary in Korea, where bloated inventories are causing problems for many outdoor product companies…
Fitsok Announces Sponsorship of Grandma’s Marathon
Fitsok, makers of high performance technical socks for runners, announced their official sponsorship of the Grandma’s Marathon in Duluth, MN. Grandma’s Marathon is the 16th largest marathon in the U.S…
Hillsound Equipment Sponsors Iron Knee, Tender Knee Trail Race
Hillsound Equipment, the maker of adventure and fishing traction equipment and gaiters for urban and outdoor enthusiasts, will sponsor the 13th annual Iron Knee, Tender Knee Trail Race in North Vancouver. The multi-distance, point-to-point competition…
Leatt Reports First Q1 Profit in Six Years
Leatt Corporation reported it earned a profit in the first quarter for the first time in six year as sales of its protective gear for motorsports and mountain biking enthusiasts pushed up sales 14 percent to $4.0 million compared to the first quarter of
HanesBrands Honors Wake Forest Baptist Medical Center
HanesBrands awarded Wake Forest Baptist Medical Center and its medical professionals with the company’s first Hanes for Good Champion Award for outstanding commitment to community service…
Sport Chek Wins E-Commerce Marketing Award
Sport Chek, Canada's largest retailer of sports equipment and apparel, won Gold for 'best e-commerce campaign' for its Social Flyer at the Festival of Media Global Awards in Rome, Italy…
Penney Narrows 1Q Loss
J. C. Penney Company, Inc. reported net sales of $2.86 billion compared to $2.80 billion in the first quarter of 2014. Same store sales increased 3.4 percent for the period…
Ruffwear to Support Best Friends Animal Society
Ruffwear of Bend, OR has entered a two-year partnership that calls for providing financial and in-kind product suport, as well as adoption promotions, to Best Friends Animal Society…
Sports Authority to Celebrate the Grand Reopening of Orlando Stores
Sports Authority has remodeled six Orlando stores and will hold grand reopening events at each location on Saturday, May 16…
Outdoor Retailer to Solicit Donations for Youth Outreach Programs
Outdoor Retailer attendees will be able to make donations to help pay for grassroots programs that get kids outdoors when they register for show badges under a new partnership with The Outdoor Foundation…
Chaco Signs on as Major Sponsor of Outdoor Nation Campus Challenge
Outdoor Nation, a national initiative connecting college students and their communities to the outdoors, announced that Chaco has signed on as a sponsor of the 2015 Outdoor Nation Campus Challenge. The Challenge, which kicks off in September…
Champion Relaunches Website
HanesBrands partnered with Elevate Studios to relaunch the the Champion athletic website by “introducing fresh content that speaks to the long-standing heritage of the brand and its cutting-edge technology and on-trend fabric innovations.”…
