Under Armour Looking to Open Boston Store
Under Armour is looking to open a Brand House store in Boston's Back Bay neighborhood on Newbury Street, according the Boston Business Journal…
Nike Signs Unprecedented NBA Deal
Nike Inc. signed an eight-year merchandising and marketing partnership with the National Basketball Association that will make Nike the official oncourt apparel provider beginning with the 2017-18 NBA season…
DJO Global Launches DonJoy Performance
DJO Global, Inc., a leading global provider of medical device solutions for musculoskeletal health, vascular health and pain management, launched its first consumer product line, DonJoy Performance. In tandem with the brand and product line launches, the
Lululemon Says Late Deliveries Squeezed Fiscal First Quarter Margins, Swelled Inventory
Lululemon Athletica Inc. easily beat its own sales forecast for the fiscal first quarter ended May 3 even as late product deliveries caused a huge jump in inventories that will take two quarters to correct…
Vans Reveals Custom Culture Winner
Vans named Carlsbad High School of Carlsbad, CA as the grand-prize winner of the sixth annual Vans Custom Culture design competition…
GoPro and Vail Resorts Ink Marketing Pact
GoPro Inc. and Vail Resorts have renewed a three-year partnership that establishes GoPro as the official camera of Vail Resorts. The deal provides for placement of the GoPro brand and products in retail stores, marketing collateral, sponsorships and…
Pelican Appoints Jeff Diamond as Director of Product Management
Pelican Products, a leading manufacturer of high-performance protective case solutions and advanced portable lighting systems, has appointed sporting goods industry expert Jeff Diamond as director of product management – Consumer/Outdoor and Travel Goods
Colorado Governor Appoints Outdoor Industry Recruiter
Colorado Governor John Hickenlooper appointed Luis Guillermo Benitez as Director of the newly created Colorado Outdoor Recreation Industry Office, which will be housed in the Colorado Office of Economic Development and International Trade (OEDIT)…
Dick’s SG to Open Four Stores
Dick's Sporting Goods set up grand opening celebrations for four stores in Orlando, FL; Winchester, VA; Mt. Pleasant, SC; and Arcola, VA…
Prana Opens Sixth Retail Location
Prana is adding to its brick-and-mortar retail locations with a new store in Palo Alto, CA at Town & Country Village. This will be Prana’s sixth store across the country and second store in the bay area…
European Outdoor Group Admits First Internet-Only Retailer
The European Outdoor Group (EOG) confirmed the addition of five new retail members, including the first online only businesses to join the association…
Hi-Tec Urges Participation in US National Trails Day
Hi-Tec Sports USA reminds Americans that Great Outdoors Month kicks off Saturday, June 6, 2015 when thousands of Americans are expected to turn out for U.S. National Trails Day…
Gibbon Slacklines Helps Bring Red Bull Baylines to US
Gibbon Slacklines, the Germany company that split with its US distributor last year, has emerged as the main sponsor for Red Bull Baylines, an innovative slacklining competition set to hit San Francisco's Justin Herman Plaza on June 13…
DuPont Brings Kevlar Anniversary Celebration to ESPN’s X Games Austin
DuPont Protection Technologies will exhibit Adidas football cleats and Reebok CrossFit apparel and footwear made with Kevlar at ESPN’s X Games Austin 2015 this weekend…
DuPont Kevlar to Sponsor ESPN’s X Games Austin 2015
DuPont Protection Technologies will exhibit Adidas football cleats and Reebok CrossFit apparel and footwear made with Kevlar at ESPN’s X Games Austin 2015 this weekend…
