SGB Executive Outdoor

Adidas Inks Soccer Deal with Scotland

The Scottish Football Association signed a new kit deal with Adidas for the national team. The contract with Adidas replaces Diadora U.K…

Anon Optics Moves to Vermont

Anon Optics, which is part of Burton Snowboards, announced that product, sales and marketing functions of the company will be moving from Irvine, CA, to Burlington, Vermont, where its parent company is located…

Cascade Designs Appoints New Distributor in Sweden

Cascade Designs, Inc., the manufacturer of outdoor equipment, has appointed a new distributor to represent its brands in Sweden. Thomas Breding and Henrik Bolander of Granitbiten will manage Cascade Designs’ Platypus, Therm-a-Rest, MSR and SealLine

Eddie Bauer to Launch First Ascent on October 12

Eddie Bauer will launch First Ascent in 183 of its stores across North America on October 12, 2009. First Ascent is Eddie Bauer's new line of expedition-quality mountaineering outerwear, apparel, and gear built by some of the foremost mountain guides

Pennsylvania ‘Firearms Freedom Act’ Legislation Introduced

State Representative Sam Rohrer has introduced the “Firearms Freedom Act” (HB1988) for consideration in the state legislature. The bill is “An Act prohibiting certain firearms, firearm accessories or ammunition from being subject to Fede

First Fidelity Reserve to Sponsor 2010 NRA Bianchi Cup

First Fidelity Reserve will expand their NRA sponsorship by becoming a major sponsor of the NRA National Action Pistol Championship, also known as the NRA Bianchi Cup, set to take place in Columbia, MO from May 26-29, 2010. FFR was also the sponsor of the

Friends of NRA Surpasses $100K In Online Ticket Sales

Beginning in 2009, the National Rifle Association’s Friends of NRA banquets program has allowed the public to purchase its tickets online. With a growing number of banquet attendees becoming more technologically savvy and the ever-increasing amount

VanDam Joins Humminbird Team

Kevin VanDam is now an official member of the Humminbird Pro Team and will compete in tournaments using the very latest in marine electronics technology…

Nike Denies it Re-Signed Michael Vick

Nike Inc. is denying a report that it signed Michael Vick to an endorsement contract. The Associated Press had said that the endorsement deal was announced during a panel discussion at the Sports Sponsorship Symposium by Michael Principe, the managing dir

K-Swiss to Sponsor Los Angeles Marathon

The Los Angeles Marathon announced that K-Swiss has agreed to a multi-year agreement to become the marathon's official footwear and apparel partner…

Golf Rounds Down 1% in August

Golf rounds in the U.S. were down 1.0% for the month of August 2009 compared to August 2008 and are flat on a YTD basis, according to Datatech…