Lorpen, known for its performance socks for outdoor enthusiasts, has partnered with KGPR, ink. to further promote the Lorpen brand through public relations. KGPR, ink. will be tasked to continue to promote the Lorpen brand of socks to the core outdoor, ski and hunting consumer groups through traditional media relations, social media, tradeshows, and events.
“Lorpen is a fast-growing brand; we are at a crucial point in our growth and feel that the time has come to generate visibility beyond our core outdoor consumer,” said Colin Sanders, president of Lorpen North America. “KGPR, ink. has worked with us on a project basis for several years and brings extensive experience in the outdoor industry that will help spread the Lorpen name to a wider consumer base. We are excited to be working together to promote our brand and product line.”