Connor Folley has joined the K2 Outdoor brand group as the new Marketing Manger for the Atlas snowshoe and Madshus nordic ski brands. His responsibilities will include the strategic design, development and execution of all dealer and consumer education, merchandising, and access programs to support the Atlas and Madshus product lines at retail and via the brand’s websites. Folley will also serve as the lead spokesperson for the Atlas and Madshus brands with trade and consumer media.
Folley holds a Bachelor of Science degree in Business Administration and Marketing from University of Montana. His past work, Folley worked in strategic marketing at White Space Health Care Marketing, launching Microsoft’s revolutionary HealthVault platform. With outdoor interests spanning from family fly-fishing heritage to snowshoeing, backcountry snowboarding, and a short but painful stint in professional bull riding, Folley brings a strong passion for the outdoors to his role.
“We are delighted to welcome Connor to our marketing team,” said Graham Gephart, Brand Director for the K2 Outdoor group. “Connor’s perspective, experience and passion will continue to build Atlas’ and Madshus’ markets with innovative educational efforts and unique consumer marketing programs that support our dealers.”
