Ogio said its futures orders – or those placed for first and second
quarter 2010 delivery – for sports packs, messenger/laptop bags and
motor sport soft goods and hard goods were up more than 200% compared
with 2009 futures orders.
In a statement, Mark Kuryak, the privately-held company’s global VP who took the division helm early this year, attributed the growth both to internal and external factors.
“We revamped our entire collection by adding an unprecedented array of colors and styles, and created a new category in motor sport hard goods. Deeper than that, though, we retooled our concept-to-delivery process with a laser-sharp focus on core products and markets,” Kuryak said.
Specifically, Kuryak attributes the surge to three key categories: professional/sport packs; messenger/laptop bags; and motor sport soft goods and hard goods.
“Today’s consumers are more discerning than ever. They want backpacks, messenger bags, and even sport-specific gear that meet their high standards for both style and performance. As a result, attentive retailers especially in the sporting good, specialty, consumer electronic and college markets increasingly are relying on OGIO because we surpass all their criteria,” he said.
Ogio said an expanded sales team, as well as new international distributors, is expected to help further the company’s success in the coming months and entire 2010 year.
