SGB Executive Apparel
Vans Begins Journey To $5B In Style By Driving VF Corp.’s Strong Q2
The path that Vans will travel en route to $5 billion in annual revenue by 2023 is sure to be strewn with economic headwinds and market deviations along the way, but the action lifestyle brand is kicking off its quest toward that ambitious destination in style. Vans revenue grew 26 percent in the second quarter ended September 29, boosting parent company VF Corp.’s revenue 15 percent to $3.9 billion for the period.
The North Face Sees Lifestyle Offerings Driving Q2 Momentum
With continued over-sized growth for The North Face in the EMEA region and some improvement in the Americas in the second quarter due to strengthening demand for lifestyle apparel offerings, VF Corp. slightly raised the company’s sales outlook for the outdoor brand for the current fiscal year.
Aisle Talk Week of October 15
Top headlines from the active lifestyle industry you may have missed this week, including Mammut North America—a division of Swiss-based Mammut Sports Group AG—parting ways with the company’s managing director, Joe Prebich (pictured), for undisclosed reasons.
5.11 CEO Francisco Morales Talks Retail Expansion, Tactical Sector Growth
Francisco Morales, newly appointed CEO of 5.11—the tactical gear brand he co-founded in 2003—spoke with SGB about what’s driving the company’s brick-and-mortar growth, the explosion of the tactical sector and the importance of having a supportive parent company like CODI.
Oppenheimer Upgrades Nike On “Technological Evolution” Promise
Oppenheimer lifted the rating on Nike Inc. to “Outperform” due to the company’s investments in building a “digitally-enhanced” business model that are expected to “enhance most facets of its business.”
Study: China Tariffs To Accelerate Nearshoring Of Apparel
In a new report, McKinsey & Co. predicts that nearshoring–or sourcing in the U.S. or countries close to the U.S.–will accelerate in the apparel industry in the years ahead. Many trends (e.g., speedy fashion shifts requiring quick turnarounds, advances in automation, sustainability concerns) are arriving to make nearshoring more attractive as others (e.g., rising wages in Asia, China tariffs) are making sourcing from Asia less so.
Cowen Calls Out Active Lifestyle Upstarts
In a note, analysts at Cowen Group highlighted six up-and-coming or rebounding brands – Fila, Puma, Rhone, Allbirds, Fanatics and StockX – that are causing some disruption in the active lifestyle space with the potential to do more.
Fitness Takes A Hit With Sears Bankruptcy
In a blow to a number of fitness equipment suppliers, Sears, as expected, on Monday filed for bankruptcy protection. One fitness company, Icon Health And Fitness Inc., landed on Sears’ list of the top-20 unsecured creditors, owed $12.1 million.
Report: Sears May Liquidate Before Holiday Selling
A bankruptcy filing by Sears Holdings, the parent of Sears and Kmart, is expected as soon as Monday when a major debt payment comes due. But sources told the Wall Street Journal that some of the company’s major lenders are pushing for an outright liquidation to avoid any bankruptcy restructuring phase. A liquidation would waylay the fitness equipment category and add promotional pressures to holiday selling.
Aisle Talk Week Of October 8
Top headlines from the active lifestyle industry you may have missed this week, including Asics announcing the opening of an urban, large-scale, low oxygen training center in Tokyo in September 2019.
Kevin Plank Discusses Under Armour’s Vision Quest
Speaking last week at the Advertising Week conference in New York City, Under Armour’s Kevin Plank spoke about the importance of brand values in driving sales and earning advocacy. The brand’s recent sales slump, according to the CEO, is partly because management neglected the company’s core purpose after years of growth.
Nike’s Kaepernick Campaign Garners Mixed Reaction In Cowen Survey
Nike’s “Just Do It” campaign featuring Colin Kaepernick received mixed reaction based on factors such as how much consumers earn annually and how much they spend with the brand, according to a survey published Wednesday by the investment firm Cowen.
DSW Reinvents Business Model With Camuto Group Acquisition
On a conference call with analysts, DSW Inc. officials said the Camuto Group deal extends the company’s growth opportunities outside the moderate channel and footwear category, but will particularly support its effort to sell exclusive brands inside DSW locations, at third-party stores and direct to consumers. Said DSW’s CEO Roger Rawlins, “As the retail landscape evolves strong brands with the ability to build the direct-to-consumer model have captured increasing market share.”
Adidas CEO Sees U.S. Share Gains Continuing
In an interview Tuesday on CNBC, Adidas CEO Kasper Rorsted admitted that Nike has improved its competitive positioning in the U.S. marketplace but he said the Adidas Brand is still gobbling up share in the region. Said Rorsted, “For the third year in a row, there’s no doubt that we are taking share in America.” Rorstead also discussed tariffs, Kanye West and Colin Kaepernick.
How To Navigate The Trade War
Companies that are subject to new tariffs on Chinese-made products might be able to mitigate some or all of the financial impact, according to David Cohen, a Washington, DC-based international trade lawyer, who spoke at the recent SFIA Industry Leaders Summit. “You’re not sitting ducks. There are ways, there are countermeasures, that companies can take.”
