Eastpak, a division of VF Corp., will open its first store in the UK this September, located at No.1 Carnaby Street. Spanning 1,830 square feet, the store will feature Eastpak’s Authentic, Core Series and EASTPAK RAF SIMONS as well as EASTPAK Apparel collections.  EASTPAK will also be building a unique platform for artistic and musical talent in the store.

Special highlights this month include a PA by The EASTPAK Throwdown Crew event outside the store on Friday 19th September as well as a special appearance from Fidgital and Xander performing at the press preview on Thursday 18th September.  This will be the start of regular monthly nights and future demos and appearances that will become part of the ongoing Icon store events calendar.


 


 


 


EASTPAK is also embarking on a creative partnership with the StolenSpace Gallery that will see them curate regular exhibitions in the store’s dedicated space, offering West End exposure to infamous and unknown artists alike.  Influenced by underground subcultures, StolenSpace Gallery specialises in art often overlooked by traditional galleries and museums, such as skateboard graphics, graffiti, comic books and tattoo art.


Further collaborations will see EASTPAK’s ‘Tag My Pack’ crew, featuring some of the UK’s freshest Graf artists, visiting the London store as part of a UK tour which will also see them stop off at key EASTPAK stockists throughout the country.  Customers will be able to take advantage of a unique artist customisation on new packs bought for no extra cost.


An open decks policy makes the most of the in-store music system. People will be invited to come and dj in the store at weekends as a platform to promote young and upcoming talent. EASTPAK is the world’s number one packs brand and is recognised as being THE authentic bags brand based on its values of style, toughness and functionality.  The brand has recently added apparel to its offering.