New Balance Foundation, the charitable arm of New Balance Athletics, granted $30,000 to the Travis Mills Foundation to cover the operating costs for September 19-23 at the Travis Mills Retreat, a fully accessible facility for combat-injured veterans and their families.
Category: Sports/Fitness
Report: Puma Signs DeMarcus Cousins
Puma has signed DeMarcus Cousins of the Golden State Warriors as the company’s latest ambassador to support the company’s return to basketball, according to ESPN.
Nike ‘Deeply Concerned’ By Ronaldo Rape Allegations
Nike said Thursday the company was “deeply concerned” by rape allegations surrounding Cristiano Ronaldo.
Bedgear Forms Multi-Year Partnership With NYC Marathon
Bedgear announced a multi-year partnership as the Official Pillow and Mattress Partner of the TCS New York City Marathon, starting with the company’s return to this year’s race taking place on Sunday, November 4, 2018.
RYU Apparel Announces Approval For Warrant Repricing
RYU Apparel Inc., maker of urban athletic apparel, said the company has received acceptance from the TSX Venture Exchange (TSXV) to decrease the exercise price of a total of 114,186,456 warrants that were issued in private placement unit offerings on December 4, 2017.
Adidas Signs 2017-18 NHL All-Star MVP Brock Boeser
Adidas announced a multiyear partnership with 2017-18 NHL All-Star Game Tournament MVP and 2017-18 Calder Trophy (Rookie of the Year) finalist Brock Boeser of the Vancouver Canucks.
OBIT: Nike’s Sandy Bodecker
Sandy Bodecker, a long-time Nike employee credited with bringing the Nike SB label to prominence and recently leading the Breaking project, has passed away.
Kobe Bryant Backs Body Care Line
Art of Sport, a new body care brand for athletes counting Kobe Bryant as a founding partner, officially launched.
College Basketball Scandal Spreads
In opening statements in the first trial tied to the FBI’s investigation into corruption throughout college basketball, a lawyer representing James Gatto, Adidas’ former director of global sports marketing, asserted that her client’s payments to the families of top high school basketball recruits were only made to compete with similar payments being made by Nike and Under Armour.
5 Takeaways From SFIA’s Industry Leaders Summit
Executives from leading sports, fitness and active lifestyle companies descended on Denver, CO, last week for the Sports & Fitness Industry Association’s sixth annual Industry Leaders Summit. Here are five takeaways from the event, including how to mitigate tariffs, what’s driving M&A and the growing importance of culture.
Southern Tide Becomes Official Style Sponsor Of The RBC Heritage
The Heritage Classic Foundation announced that Southern Tide, the coastal lifestyle and apparel brand, has signed a multi-year agreement as the “Official Style” sponsor of the RBC Heritage Presented by Boeing.
Implus Acquires RockTape
Implus, the market leader in athletic, fitness and outdoor accessories, announced the acquisition of RockTape, a leading provider of kinesiology tape, medical education and other health and wellness products.
College Hoops Corruption Trial Gets Under Way
The first trial tied to the FBI’s investigation into corruption throughout college basketball started on Tuesday. A lawyer representing James Gatto, Adidas’ former director of global sports marketing, asserted that her client’s payments to the families of top high school basketball players violated NCAA rules, but those rules “are not the laws of this country.”
Under Armour Signs Lumen Christi
Under Armour signed on to become the provider of uniforms and other athletic merchandise to Lumen Christi Catholic School, based in Jackson, MI.
Two Former Nike Executives Join Forces To Form CO-Lab.
Nike alums Keith Crawford and David Odusanya have launched CO-Lab., a creative agency focused on design strategy for companies, from brand and product development to the consumer experience.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal