Implus, the market leader in athletic, fitness and outdoor accessories, announced the acquisition of RockTape, a leading provider of kinesiology tape, medical education and other health and wellness products.

RockTape’s products will be additive to Implus’ existing suite of health and wellness brands which include TriggerPoint, Harbinger, Spenco, Perfect Fitness and SKLZ. In conjunction with the transaction, RockTape’s existing office in Campbell, CA, will be maintained to support the expansion of a newly created Clinical vertical within Implus for RockTape and other Implus products.

“We’re excited to be partnering with the RockTape team and think the brand has massive room for growth within our current distribution network,” said Seth Richards, CEO of Implus. “In addition, the existing team’s experience in the Clinical channel should provide tangible benefits for a number of our other brands.”

“My team and partners at RockTape built an awesome business by providing great product and relevant education with the key focus of making people’s lives better,” said Greg van den Dries, CEO of RockTape. “I think Implus is the perfect partner to build on those core values.”

RockTape will operate within the portfolio of brands of Implus, which is majority owned by Berkshire Partners, a Boston-based investment firm. RockTape represents the ninth acquisition for Implus since Berkshire’s investment in the company in April 2015, and twentieth overall.

D.A. Davidson & Co. served as financial advisor to RockTape on this transaction.

Image courtesy RockTape