Bedgear announced a multi-year partnership as the Official Pillow and Mattress Partner of the TCS New York City Marathon, starting with the company’s return to this year’s race taking place on Sunday, November 4, 2018.

In its returning year, Bedgear will host a never-before-seen experience in the TCS New York City Marathon Expo Presented by New Balance at the Jacob K. Javits Convention Center, November 1 to November 3. The space provides Bedgear with a platform to inspire runners with new products and an understanding of the importance of being fit for a pillow and mattress together to build sleep reserves for the big race, as well as to maximize all of one’s daily activities.

At the TCS New York City Marathon Expo Presented by New Balance, Bedgear will fit runners for their personalized Performance Sleep System on the newly introduced M3 Launchpad, the world’s first modular mattress that empowers consumers to select their comfort choice with four options of individualized support ranging from very firm to very plush.

“At Bedgear, we understand that rest and recovery is essential for athletes to reach their personal best, and this partnership helps us continue our support of the running community,” said Eugene Alletto, Bedgear founder and CEO. “The mattress industry, as a whole is boring; at Bedgear, we encourage people to shake it up, wake up, and make the most of every moment. As the most participatory sport in the world, running enthusiasts span every age, ethnicity and religion of individuals who want to better their lives. After the overwhelmingly positive response we received last year, we know runners and all professional athletes recognize the need for the right gear to help them meet their goals. We look forward to delivering our Performance Sleep products to help all runners be ready for race day on November 4.”

“We are so excited to extend our partnership with Bedgear,” said Michael Capiraso, president and CEO of the New York Road Runners. “With our commitment to provide the running community the best-in-class resources and products, Bedgear will improve runner’s overall health and running experience.”

This year, Bedgear created a six-person run team, which will represent the company along the renowned 26.2-mile course. The team is comprised of Bedgear employees and members of the media. Bedgear has also partnered with elite athlete and American long-distance runner Stephanie Bruce to support her training for her second TCS New York City Marathon.

“I am thrilled to be joining forces with Bedgear, because as a professional runner and mom, I need to wake up with energy for the day to get my kids fed, out the door and off to their activities, so I can go crush some miles,” said Bruce. “Eugene started Bedgear with the intention that we all have different needs to fulfill for how we sleep, but one thing is consistent amongst us: sleep leads to productivity. I want to wake up every day knowing I can get the most out of myself that day, and I believe I can do that with Bedgear as part of my team.”

Photo courtesy Bedgear