Puma announced that Spanish midfielder David Silva, known as “El Mago” (the magician), has signed with Puma Football. He had been with Adidas.
Category: Sports/Fitness
University of Louisville Unveils Adidas-Funded Ethical Leadership Project
The University of Louisville said Adidas has pledged $1 million to support a new program focused on ethical leadership.
Puma Taps Havas As Media Agency Of Record
Puma has hired Havas Media as the company’s new global media agency for buying and planning following a review according to a report in Advertising Age.
Foot Locker Holds 18th Annual On Our Feet Fundraising Gala
The Foot Locker Foundation joined together members of the athletic industry for the foundation’s 18th annual “On Our Feet” fundraising gala. The event, which took place on Tuesday, October 23 at New York City’s Pier Sixty at Chelsea Piers, benefits educational and other youth initiatives supported by the Foot Locker Foundation.
Asics Unveils Next Chapter Of I Move Me Campaign
Asics America Corp. debuted the next chapter of the I Move Me campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, sport, art and food.
Xponential Fitness Acquires Pure Barre
Xponential Fitness, owned by Anthony Geisler and Snapdragon Capital, announced the addition of Pure Barre to the company’s family of brands. With the addition of Pure Barre, Xponential Fitness becomes the largest provider of boutique fitness in the world.
Nike Selects San Francisco Yoga Startup Yogo As Winner Of Circular Innovation Challenge
On Friday October 19, Nike announced that the First Place winner of their Circular Innovation Challenge was San Francisco yoga product startup Yogo for their entry presenting a collection of yoga props using Nike Grind Materials.
Summersalt Lands $6.1 Million In Funding
St. Louis-based swimwear brand Summersalt has secured $6.1 million in Series A funding, led by Founders Fund, with plans to launch a new category targeted towards modern travelers.
Aisle Talk Week of October 22
Top headlines from the active lifestyle industry you may have missed this week, including Yeti’s lukewarm initial public offering debut.
Puma Sees Strong Start In Return To Basketball
Puma raised the company’s outlook for full-year sales and operating profit as the company reported strong sales growth in the third quarter in the Americas and Asia. Puma’s first basketball shoe in 20 years has been well-received, but Puma officials indicated there’s more work to do. On a conference call with journalists, Bjørn Gulden, CEO, said, ”The father will remember that Puma was in basketball. The son doesn’t.”
Outdoor Drives Amer Sports In Q3 As Company Stays Quiet On Anta Bid
Amer Sports made it clear Thursday that the company wouldn’t discuss Anta Sports’ acquisition bid, leaving the company to focus solely on Amer’s solid third-quarter performance, especially in the company’s outdoor segment. Amer Sports reported earnings in the third quarter ended September 30 increased 47 percent while sales grew 8.5 percent.
Deckers Lifts Guidance As Quarterly Earnings Surpass Predictions
Deckers Brands reported earnings in the third quarter jumped 50.1 percent to $74.4 million, or $2.48, from $49.6 million, or $1.54, a year ago. Revenues expanded 4.0 percent, led by a 28.4 percent gain for Hoka One One. Ugg’s sales dipped 1.0 percent.
Amer Sports Appoints Megan Porteous Digital Marketing Director
Amer Sports, the parent of Arc’teryx, Salomon and Wilson Sporting Goods, announced the promotion of Megan Porteous to the position of digital marketing director, Americas. In her new position, effective November 1, Porteous will oversee the company’s portfolio-wide transformation as an omnichannel marketing organization in the Americas region.
Callaway Golf Q3 Gains Lift From U.S. Momentum
With revenues in the U.S. running ahead 14.7 percent with the help of a good reception to the Rogue driver, Callaway Golf reported third-quarter earnings and sales exceeded guidance for the seventh straight quarter.
Varsity Spirit Partners With Fabletics
Varsity Spirit, the leader in cheer and dance educational camps and competitions, announced the company’s long-term partnership with Fabletics, the active lifestyle brand launched by Kate Hudson in 2013.
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