Xponential Fitness, owned by Anthony Geisler and Snapdragon Capital, announced the addition of Pure Barre to the company’s family of brands. With the addition of Pure Barre, Xponential Fitness becomes the largest provider of boutique fitness in the world.
As part of the transaction, L Catterton, which invested in Pure Barre in 2015, will contribute its investment into the acquisition. Pure Barre joins six other Xponential Fitness brands including Club Pilates, CycleBar, StretchLab, Row House, AKT and Yoga Six.
Founded in 2001 by dancer, choreographer and fitness guru Carrie Rezabek Dorr, Pure Barre has quickly grown into the largest barre franchise in the nation with more than 517 studios throughout the U.S. and Canada. Since launching its franchise opportunity in 2009, Pure Barre has exploded in popularity due to its extremely effective technique (which transforms body shape in record-breaking time); friendly, high-energy atmosphere and fun, motivating music. The brand offers a total body workout that uses the ballet barre to perform small, isometric movements which burn fat; sculpt muscles and create long, lean physiques.
“Pure Barre sets the standard for barre workouts not only in the U.S. but globally as well. The brand is truly best-in-class, and it has created a following of enthusiasts that is unmatched anywhere in the boutique fitness space,” said Anthony Geisler, owner and CEO of Xponential Fitness. “The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry.”
At each Pure Barre, members share a sense of community in which they are inspired and empowered by each other’s fitness and lifestyle goals. In addition to classes, Pure Barre also offers on-demand workouts, equipment and exercise apparel.
“Pure Barre has built a passionate community through its consistent delivery of a premium barre experience for over 15 years,” said Mark Grabowski, managing partner of Snapdragon. “We look forward to partnering with the Pure Barre franchise owners to expand the community domestically and internationally with the support of the Xponential Fitness infrastructure.”
As part of the Xponential Fitness suite of brands, Pure Barre franchise owners will be backed by Anthony Geisler’s almost two decades of fitness franchising experience and a corporate team that will provide significant support for site selection, build out, marketing, retail, sales and operations as well as extensive training.
“The clear leader in barre fitness, Pure Barre is an attractive and highly successful lifestyle concept with tremendous growth prospects,” said Marc Magliacano, a managing partner in L Catterton’s Flagship Buyout Fund. “We have known Anthony Geisler and his team at Xponential Fitness since he acquired his first concept, Club Pilates, and are truly impressed by the portfolio of brands that Xponential has attracted. This transaction offers us a unique opportunity to foster Pure Barre’s continued success as part of a powerful franchise platform.”