More than 400 exhibitors representing 682 brands and approximately 30,000 trade visitors and key opinion leaders (KOLs) took part in ISPO Beijing and Alpitec China held at the China International Exhibition Center (CIEC) from January 16 to 19, 2019.
Category: Sports/Fitness
Shred415 Accelerates Franchise Development Efforts For 2019
Shred415, a high-intensity interval training fitness concept combining strength training and treadmill work, announced Tuesday its significant achievements in 2018. The brand signed 80 franchise agreements and onboarded its first area representative, fueling the brand to continue its strategic growth in target markets in and beyond 2019.
PGA Tour Superstore To Open First Experiential Retail Store In Boston
PGA Tour Superstore, the country’s leading retailer of golf and tennis equipment, apparel and accessories, announced the opening of its first store in Boston and the New England region.
Adidas, Foot Locker Partner To Create Shoes
Adidas and Foot Locker to create a new initiative that re-envisions the future of creativity and speed with the assistance of Adidas Speedfactory USA and Germany. Beginning this month, Adidas and Foot Locker will co-create consumer-inspired Adidas Made For (AM4) shoes across the country at various cultural events and sport moments throughout the year.
Varsity Spirit Announces Acquisition of Director’s Showcase International
Varsity Spirit, the leader in cheer and dance camps, competitions and apparel, today announced its acquisition of Director’s Showcase International (DSI), the largest wholesale distributor of marching band accessories and color guard equipment in the world. Financial terms were not disclosed.
Nike And Under Armour Both Earn Stock Upgrades
Cowen on Tuesday raised its rating on Nike to “Outperform” in part because the brand’s strong innovation pipeline and quick-turnaround capabilities are expected to drive margins higher. Goldman Sachs lifted its rating on Under Armour to “Buy” due also to signs of margin improvement near-term along with healthier growth in the long term.
Puma Signs Multi-Year Partnership With Egypt Football Association
Puma has signed a new multi-year partnership with the Egyptian Football Association, which will see the brand once again team up with Africa’s most successful team.
BSN Sports Add Birmingham’s Pennant Sports
BSN Sports, a division of Varsity Brands, has finalized the acquisition of Birmingham, Al-based Pennant Sports, Inc. Pennant, previously named JP Sports, has been serving team customers since 1989, and is a leading distributor of team sports apparel and equipment in the Birmingham, AL metro area.
SG Helmets Announces Rebrand To Light Helmets
Safer Sports, LLC announced that it is rebranding as “Light Helmets.” The change follows Safer Sports’ acquisition last September of the assets of SG Helmets, the fifth largest manufacturer of football helmets in the world and a longtime leader in sports helmet safety technology.
Retail Reports Roundup – January 21
A stack of retail surveys and studies arrived just in time for last week’s NRF Big Show in New York City. Research included the arrival of the “Emerging Male ‘Power Shopper” as well as retail developments with artificial intelligence, mobile apps, smart speakers, fulfillment technologies, personalization, card-not-present fraud and more.
Spalding Named Official Basketball Of Canadian Elite Basketball League
Spalding and the Canadian Elite Basketball League entered into a three-year partnership agreement that makes Spalding the Official Basketball of the CEBL.
Head Sport Acquires Advanced Sports Enterprises’ Assets
Head Sport, the Austrian firm best known for its skis and tennis rackets, has acquired Advanced Sports Enterprises (ASE), the parent of Performance Bicycle and cycling brands including Fuji, SE Bikes, Kestrel, and Breezer, for $21.5 million at a bankruptcy auction.
Puma Establishes New North American Headquarters
As part of its growth, retention and recruitment strategy, Puma North America Inc. announced plans to establish a new North American headquarters in Somerville, MA in 2021. The new headquarters will bring together two Puma offices, currently based in Boston and Westford.
Mindbody Recognized For Advancing Women in the Workplace
Mindbody Inc., the technology platform for the fitness, beauty and wellness services industries, announced that it is one of 230 companies selected for the 2019 Bloomberg Gender-Equality Index (GEI) which distinguishes companies committed to transparency in gender reporting and advancing women’s equality.
Swiss Running Brand On To Sponsor Newly Re-Branded Zap Endurance
On, the Swiss running shoe brand, announced a new sponsorship partner with run club ZAP Endurance, formally known as ZAP Fitness, through 2021.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal