PGA Tour Superstore, the country’s leading retailer of golf and tennis equipment, apparel and accessories, announced the opening of its first store in Boston and the New England region.

The grand opening will take place on Saturday, February 2, at 9 a.m., at 210 Andover Street in the Northshore Shopping Mall in Peabody, MA. With a successful interactive retail model, PGA Tour Superstore continues to grow in golf-centric markets as it is slated to open a second store in the Boston area (Braintree) in the spring of 2019.

“At PGA Tour Superstore it is first and foremost about our customers and providing them a ‘retail-tainment’ experience unlike any other golf retailer in the U.S.,” said Dick Sullivan, President & CEO, PGA Tour Superstore. “We have built a culture within our team to deliver a radically different experience for our guests. As a native of Boston, I’m excited we are finally bringing PGA Tour Superstore to this region.”

During the Grand Opening, PGA Tour Superstore will offer $30,000 in giveaways to the first guests in line, including: iron sets, drivers, wedges, putters and tennis racquets. Men’s and women’s apparel and accessories are also included in the giveaways. EDITOR’s NOTE: for a visual perspective on PGA Tour Superstore Grand Openings, click here for a recent video of the PGA Tour Superstore Houston-area Grand Opening.

Inside the new PGA Tour Superstore Peabody location, guests can practice their short game on the 1,575 square-foot putting green, and work on their swings in seven high-tech interactive simulators and nine hitting bays. PGA Tour Superstore offers the largest selection of clubs, accessories, footwear and apparel for men, women and juniors in the United States; along with custom fitting and repair services, along with lessons and clinics from certified teaching pros.

“We are in in the relationship business, not the transaction business. Guests at PGA Tour Superstore spend on average anywhere from one to three hours in our stores,” added Sullivan.

PGA Tour Superstore is also teeing up with the National Schools Program of Massachusetts with a $6,500 charitable donation to help support its mission to provide physical educators with everything they need to help teach the core values of The First Tee: fostering youth with education programs that instill life-enhancing ideals, golf skills and promoting healthy choices through the game of golf.

Peabody marks the 36th PGA Tour Superstore across the U.S. In addition to opening two stores in the Boston area in 2019, PGA Tour Superstore has announced it will also open an additional four brick-and-mortar stores in 2019: North Miami, Austin, Sarasota and a second store in the Denver area.