BSN Sports,  a division of Varsity Brands, has finalized the acquisition of Birmingham, Al-based Pennant Sports Inc. Pennant, previously named JP Sports, has been serving team customers since 1989, and is a leading distributor of team sports apparel and equipment in the Birmingham, AL metro area.

“Robb Dern and the talented Pennant Sports team have done a superb job serving customers in the Birmingham, AL market for more than 25 years,” said Terry Babilla, BSN Sports’ President. “We believe they will be a particularly excellent fit for BSN Sports, as our industry-leading softball and baseball selection will complement Pennant’s status as the official tournament supplier of Dixie Boys and Majors League baseball and the official tournament supplier for Dixie League Softball. Pennant customers will now have access to unparalleled selection, service and scale. We welcome them to the BSN platform and look forward to a bright future with Robb and his colleagues.”

Robb Dern, owner and& President of Pennant Sports, added, “We are thrilled to join the BSN Sports team, and believe our customers and employees will see immediate tangible and lasting benefits. Our two organizations share an unrelenting focus on providing the best quality products and service to our customers – and now Pennant will be in an even stronger position to offer our customers a broader range and depth of products. Together with BSN Sports, we will be able to respond to our customers’ needs in a manner that extends far beyond our single-store capabilities.”

Babilla concluded: “With the addition of Pennant Sports, Inc, we have now added close to 250 sales professionals in the last twelve months, including valuable teammates in Texas, Pennsylvania, New Jersey, Minnesota, Florida, New York, Alabama, Georgia, Washington, Utah, and Kentucky. We will continue to seek out partners that share our values and have a passion for building lifelong customer relationships.”

BSN Sports is the nation’s largest direct marketer and distributor of sporting goods to the school and league markets.

The Pennant Sports’ deal follows on the acquisition of Iowa’s Sports Page Team earlier this year as well as a number of acquisitions last year, including B&H Sports In Grand Junction, CO; Port Jeff Sporting Goods in New York; Teamline in Irvine, TX; Kelly’s Sports inWest Chester, PA; and Gulf Coast Athletic Supply In Sugar Land, TX.

Image courtesy Pennant Sports