BF Originals, LLC, a manufacturer of licensed and novelty socks, has been named a licensee of The Alliance of American Football.
Category: Sports/Fitness
Adidas Signs Alex Bregman
Adidas announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) third baseman Alex Bregman of the Houston Astros.
Mizuno’s Profits Sink In Third Quarter And Nine Months
Mizuno Corp reported operating profits dropped 15.1 percent in the nine months ended December 31 as sales declined 4.9 percent. Operating profits in the third quarter were down 25.0 percent.
Superfeet Creates Wellness Panel
Superfeet announced the debut of the Superfeet Wellness Panel, a new resource that provides advice, tips and support to help consumers with recovery efforts and their fitness goals overall. The free service is now available for everyone at www.Superfeet.com/Wellness.
Puma To Sponsor La Liga
Puma has reached a deal to replace Nike as the sponsor of’ La Liga, the Spanish soccer league body, according to reports. Nike had sponsored La Liga for 23 years.
Feetures Expands Athlete Team With Sponsorship Of Cat ‘Be Rad’ Bradley
Feetures, the sock brand, has signed on as the official sock sponsorship of ultrarunner Cat Bradley. Bradley will round out the Feetures athlete team, which includes other running notables Kyle Merber and Anna Frost.
Esports Set To Take Off
EMarketer became the latest research firm to come out with the bullish forecast on the growth potential of esports as well as the related advertising opportunity to reach a hard-to-reach and coveted millennial demographic. The reports come as Nike, Adidas, Puma, Fanatics, Champion and others have all recently inked sponsorship deals.
OrthoLite Partners With American Trail Running Association
The American Trail Running Association (ATRA) announced that OrthoLite has renewed their partnership, which includes the moniker, “Official Insole of ATRA,” as well as a promotional program to be announced later this year that is tailored to reaching ATRA’s audience of trail runners nationwide.
Study: Early Sports Specialization Tied to Increased Injury Rates in College Athletes
Sixty million kids participate in organized athletics each year with ever-increasing amounts of children specializing in one sport before the age of 14 with hopes of a college scholarship or professional career on the line. However, researchers presenting their work at the AOSSM/AANA Specialty Day reveal that this early intense participation might come at the cost of increased injuries during their athletic careers.
AstroTurf Appoints VP Of Architectural Sales For The Western U.S.
AstroTurf Corporation, the maker of synthetic turf, hired Jason Berning as vice president of architectural sales for the Western United States.
Under Armour Names Chief Design Officer
Under Armour, Inc. announced the appointment of Kasey Jarvis as its new chief design officer. Jarvis joins Under Armour from Black Diamond Equipment.
Brunswick Realigns, Streamlines Corporate Finance Organization
Brunswick Corporation announced planned changes to its corporate finance organization, as it realigns and repositions itself into a streamlined marine-focused organization in anticipation of the planned separation of its Fitness business, which will occur later this year.
Despite Slight Rise in Overall Tennis Participation, Challenges Remain
The most recent tennis participation figures indicate an overall increase in the number of U.S. tennis players for 2018, up 0.9 percent to 17.84 million participants, according to the Tennis Industry Association (TIA). But a deeper dive into the numbers show continuing challenges facing tennis, and the sports industry overall.
Amer To Sell Mavic To Regent
Amer Sports has entered in an exclusivity period with Regent, a U.S.-based global private equity firm, for the sale of the shares and related cycling business of Mavic S.A.S.
Lacrosse Unlimited Re-Opens Original Location With New Look
Lacrosse Unlimited re-opened its original flagship store at Hauppauge, NY with a brand new look in a brand new location.
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