Asics announces the launch of Asics Accelerator Program, a business partnership acceleration program, for startups. The program seeks ideas from startups for products, services, and contents that would contribute to business opportunities in 2020.
Category: Sports/Fitness
Acushnet Appoints Keun Chang Yoon To Board
Acushnet Holdings Corp., the parent of Titleist and FootJoy, announced that elected Keun Chang (Kevin) Yoon to serve out the remainder of the late Jon Epstein’s term on the company’s board.
Study Sees Strong Link Between Awards And Labels To Sporting Goods Purchases
A new survey of active consumers across Europe from ISPO finds 75 percent indicating they pay special attention to awards and technical labels such as Gore-Tex, Vibram or bluesign when buying new sporting goods.
Running USA: Traditional Distance Race Participation Sees Some Recovery
The number of runners registering for organized races in the U.S. was down slightly in 2018, continuing a five-year gradual drawback, according to Running USA’s annual U.S. Running Trends report. On the positive side, traditional distances – including the 5K, 10K, and half marathon – all increased year on year, while non-traditional distances and events drove the decline.
Nike Close To Signing Record Deal With Liverpool
Nike is expected to replace New Balance as the kit supplier of the famed English Premier League soccer club, Liverpool.
Hanesbrands Closing Sock Manufacturing Plant
Hanesbrands is closing a plant in Mount Airy, NC that made Hanes and Champion socks. Approximately 220 employees will be impacted.
Patagonia Sues Budweiser’s Parent For Trademark Infringement
Patagonia has filed a lawsuit against AB InBev, the parent of Anheuser-Busch, claiming the brewer’s Patagonia beer is a “copycat brand.” Patagonia wrote in legal papers in part, “In short, AB has done everything possible to make it appear as though this ‘Patagonia’ beer is sold by Patagonia.”
True Sports Hires General Manager For Lacrosse Division
True Sports announced, effective April 8, Tom Burns will serve as the general manager of True Lacrosse. Burns comes to True Sports after spending time at Wilson Sports and Warrior Lacrosse in leadership roles.
Adidas To Sponsor The Premier Lacrosse League
Adidas has signed a multi-year partnership to become the official athletic footwear and apparel brand of the new Premier Lacrosse League (PLL). The six-team league starts in June.
Yue Yuen’s Revenues Expand In March
Yue Yuen Industrial Ltd. reported sales rose 2.9 percent in March to $879.7 million from $855.0 million.
Cascade Lacrosse And STX To Sponsor Premier Lacrosse League
The Premier Lacrosse League (PLL) announced that Cascade Lacrosse and STX have signed on as sponsors of the new professional league.
Asics To Return As Presenting Sponsor Of Los Angeles Marathon
Asics announced a five-year sponsorship deal to return as the official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon beginning in 2020. Skechers Performance, a division of Skechers, took over sponsorship of the marathon in 2016.
Under Armour Earns Upgrade On Improved Profit Outlook
Citigroup on Wednesday upgraded Under Armour on signs that its focus on profits is taking root and will pay off. The upgrade came a day after B. Riley reiterated its “Sell” rating on the stock as that firm’s annual brand survey found Under Armour losing ground to competitors.
James Gatto Settles Damages Claims
James Gatto, the former Adidas executive, agreed to pay $342,438 in restitution to Kansas, Louisville and N.C. State after being convicted on felony charges of wire fraud and conspiracy to commit wire fraud last October.
PXG Signs Gary Player
PXG signed three-time Masters champion (1961, 1974 and 1978) and 24-time PGA Tour winner Gary Player to an endorsement deal.
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