The Premier Lacrosse League (PLL) announced that Cascade Lacrosse and STX have signed on as sponsors of the new professional league.
Cascade Lacrosse will become the Official Helmet Sponsor and design and produce two custom helmets for each of the six initial teams in the league. Cascade will also create helmets for tentpole events throughout the year and develop interactive experiences on-site at PLL game weekends, allowing fans of all ages to engage with Cascade’s helmets and PLL’s athletes.
“Cascade has been an industry and safety leader for more than thirty years, and we’re thrilled to partner with such an innovative company,” explains Michael Rabil, CEO and co-founder of the PLL. “Cascade sets the standard for the helmet in lacrosse, and we’re excited to continue to push this sport forward together.”
“We’re very excited to partner with the PLL as it expands the visibility of the sport, continues driving its player-first mentality, and as it reimagines fan engagement,” commented Roland LaRose, general manager and vice president of Cascade Maverik LLC. “Being the choice of champions at all levels is something Cascade takes great pride in and this partnership continues that tradition.”
STX becomes an equipment supplier for PLL’s inaugural season. The partnership will showcase STX sponsored athletes — a list that includes Kyle Harrison, Marcus Holman and Will Manny — competing in STX equipment as well as interactive experiences during games.
“STX has been an industry leader and innovator since the very first synthetic head in 1970, and we’re excited to partner with such a forward-thinking company,” added Rabil. “STX shares in our vision of a player-driven league and we look forward to building the future together.”
“We are thrilled to partner with the Premier Lacrosse League and provide the opportunity for the top players in the game to compete in our equipment,” explained Ed Saunders, VP of sales and marketing for STX. “The PLL is providing players an opportunity to pursue lacrosse in a full-time capacity like never before, and we’re excited to join that movement.”