Life Fitness, the maker of commercial fitness equipment, announced the launch of Life Fitness Media, its first venture in creating an innovative digital advertising platform. This offering will leverage its large installed base of cardio equipment to deliver unique forms of content to users of Life Fitness equipment.
Category: Sports/Fitness
Mindbody Promotes Josh McCarter To President
Mindbody, the technology platform for the wellness industry, announced the promotion of Josh McCarter to president.
Vicis Partners With Bronxville High School
Bronxville High School announced it will offer its varsity football players the Vicis Zero1 helmet for the 2019 football season.
Foot Locker Partners With Champion On Esports Initiative
Foot Locker Inc. announced a collaboration with Champion Athleticwear and five top tier esports teams.
Puma Hires New SVP, Wholesale, North America
Puma appointed John Miller as senior vice president, wholesale for Puma North America.
Garmin’s Q1 Revenues Expand 8 Percent
Garmin reports operating earnings rose 6 percent in the first quarter on an 8 percent sales gain. Marine segment revenues led the growth, up 18 percent. Sales expanded 9 percent in Fitness and 7 percent in Outdoor.
PVH To Make Nike-Branded Underwear
PVH Corp. entered into a licensing agreement with Nike Inc. for the design, sourcing, marketing and worldwide distribution of Nike-branded men’s underwear.
USA Swimming Hires Chief Commercial Officer
USA Swimming, the national governing body for the sport of swimming in the U.S., hired Shana Ferguson, a former Under Armour executive, as its new chief commercial officer (CCO).
Fitness Holdings Northeast Acquires Crunch York
Fitness Holdings Northeast LLC, one of the leading franchise groups in the Crunch Fitness network, announced its acquisition of Crunch York, in southern Pennsylvania.
Orangetheory Fitness To Use Augmented Reality To Promote Wonder Woman Race
Orangetheory Fitness plans to bring an augmented reality experience to Fargo, ND in support of Orangetheory’s affiliation with the Wonder Woman Run Series.
Fabletics To Open 12 Stores In 2019
Fabletics, the active-lifestyle brand co-founded by Kate Hudson in 2013, announced its New York City debut with the opening of a pop-up shop in SoHo. The pop-up space kicked off the brand’s 2019 retail expansion which will include 12 new permanent retail stores throughout the U.S.
Gym Source Appoints VP Product Strategy
Gym Source said Ray Giannelli will join the company as vice president of product strategy.
Modell’s Fight For Survival
In a comprehensive interview with SGB Executive, Mitchell Modell, CEO of Modell’s Sporting Good’s, discusses the retailer’s frantic outreach efforts to save the company following reports of a possible bankruptcy filing. Plans to further stabilize and improve the business were also detailed.
RYU Announces Three New Appointments To Executive Team
RYU Apparel Inc., creator of urban athletic apparel, announced the appointments of Ryan Lindholm as SVP of marketing and innovation, Danielle Hinan as director of brand and Bethany Young as creative product design director.
Wilson Extends Partnership With FIBA
Wilson Sporting Goods Co., and FIBA, the International Basketball Federation, announced that they have extended their partnership for 3×3 basketball through 2028.
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