RYU Apparel Inc., creator of urban athletic apparel, announced the appointments of Ryan Lindholm as SVP of marketing and innovation, Danielle Hinan as director of brand and Bethany Young as creative product design director.

Lindholm, who joined RYU in February, 2019,  is a veteran in the industry, having strategically positioned, built, and launched brands globally for the last 20 years. In his current role, he is responsible for leading the marketing discipline into a new dimension of innovation and design through the lens of a brand, design thinking, product development, marketing and business strategy.

Lindholm spent 10 years working with Nike leading Advanced Concepts. Previously he held senior positions at AKQA, and Razorfish focusing on driving business results through design, world building, data and technology at scale in Asia, the Americas, Europe and the Middle East.

Hinan, who joined RYU in December 2018, has 14 years of experience within the fashion industry, with an emphasis on the athleisure market. In advance of her acceptance to RYU, Hinan was a part of several other iconic brands, such as Sweaty Betty, Monocle and Lolë. At RYU, she is responsible for driving insights that contribute to consistent brand strategy, thus strengthening the brand, through innovation, creativity and a value-driven lens.

Young joined RYU this past November and brings more than 10 years experience to the design team. She has progressively developed products at Lululemon, and Kit and Ace, while being mentored by industry leaders at Y-3 and Nike, allowing her to build her expansive design repertoire.

“The talent that RYU is attracting is impressive and we are honored to be welcoming these new members on our journey,” said Marcello Leone, CEO and president of RYU. “Our new additions to the team will add tremendous value to the brand. They each had several opportunities in the market, but chose to become part of RYU because they share our vision for where the brand is going and what we are creating”.

In other moves, Pedro Villa, left his position of CFO and secretary, effective April 24th, 2019, and he remains as a consultant for the transition period.

RYU announces the concurrent appointment of Brett Pawson, as interim chief financial officer and interim corporate secretary, effective April 24, for the transition period, while a new CFO will be appointed by the company within the next 30 to 60 days.

Pawson holds a bachelor’s degree in accounting from the University of Saskatchewan and is a Ernst & Young alumni. With his background, Pawson has been the SVP of retail and operations since March 2017 and previously the VP of retail beginning March 2015. His management competencies encompass organizational leadership, corporate finance, financial modeling, mergers and acquisitions.