Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for young girls and women from underserved communities to play soccer and reap its many benefits.
Category: Sports/Fitness
Lindsey Vonn Foundation Announces Scholarship Recipients
The Lindsey Vonn Foundation awarded scholarships to 22 girls to attend iD Tech’s summer STEM programs.
Nike Introduces Plus-Size Mannequins In London Store
Nike’s renovated flagship in London will be the brand’s first store to feature plus-size and para-sport mannequins. The mannequins are featured on a special floor dedicated to women.
Shock Doctor Signs Odell Beckham Jr.
Shock Doctor, the leading mouthguard developer, announced a partnership with NFL star Odell Beckham Jr. to support the launch of the new Interchange Lip Guard.
Peloton Files Confidentially For IPO
Peloton Interactive Inc., the on-demand fitness company best known for its connected indoor cycling bike, on Wednesday said it has filed confidentially with the Securities and Exchange Commission for a proposed initial public offering.
Aaron Rodgers Co-Founded Fund Raises $50 Million
Rx3 Ventures, founded by Aaron Rodgers and partners at Roth Capital, announced the launch of their $50 million growth fund focused on providing value-add capital to companies across the consumer landscape. To date, Rx3 has invested in brands across the stage spectrum, including CorePower Yoga, Privé Revaux, Vicis, and Hydrow.
Study Reveals Top Traits Of Aspiring Athletes
Research from PsychTests reveals that when it comes to athletic success, mental prowess plays a crucial role.
LeagueSide Expands Nationally
LeagueSide, the largest youth sports marketing platform in the country, said recent technology enhancements to its proprietary platform now enables and empowers turnkey sponsorship campaigns nationally.
NBA Jersey Sponsorships Netting High Social Media Value
According to computer vision analysis from GumGum Sports, the jersey patch is the biggest sponsor location in-arena on social media for NBA games after Nike’s apparel sponsorship.
Fleet Feet Partners With Brooks On Global Running Day
Fleet Feet is celebrating Global Running Day with its nationwide 5K event, The Big Run.
Skechers Celebrates 20 Years As Public Company
Michael Greenberg, president, Skechers U.S.A. on Tuesday rang the NYSE closing bell to celebrate the company’s 20th year as a public company.
OBIT: Duncan Finigan
Duncan Finigan, global head of brand management and marketing at Oofos, died on May 26 after a lengthy battle with breast cancer. She was 59.
Saucony Launches New Global Brand Platform: “Run for Good”
Saucony announced a new global brand platform: Run for Good. Beginning on June 5, Global Running Day, Saucony will turn the Run for Good ethos into action with the launch of the Run for Good Relay to benefit select charitable partners.
Asics Introduces Campaign For Global Running Day
Asics will collaborate with Asics Runkeeper app on a #DearShoes social giveaway and in-app challenge to celebrate Global Running Day (June 5) in the U.S. Events will also be held at nearly 50 U.S. Asics stores and outlets.
Life Time Partners With Hoka One One
Life Time, the fitness club, and Hoka One One, a division of Deckers Brands, announced a multi-faceted partnership “to empower people in all aspects of their health journey.” The companies will work together on a number of activations, starting with one around Global Running Day.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal