Life Time, the fitness club, and Hoka One One, a division of Deckers Brands, announced a multi-faceted partnership “to empower people in all aspects of their health journey.” The companies will work together on a number of activations, starting with one around Global Running Day.
“Life Time champions healthy, happy lives for our two million members and their communities, supporting them to make positive changes and to achieve their healthy way of life goals,” said Life Time President of Sales and Marketing and Chief Digital Officer Michael Burgess. “We’re incredibly excited to partner with like-minded Hoka to support athletes in their pursuit of adventure and performance and tell these stories.”
To launch the partnership, the brands are teaming up on Global Running Day June 5 to host more than 70 group runs at local Life Time athletic resorts nationwide. Open to the public, these runs are meant to encourage everyone to get up and get active, whether it’s their first run or they’re a running veteran. Those interested in igniting their own positive change can find a local run by registering online. There is also an opportunity to enter to win an entry to the Hoka One One Chicago Half Marathon and 5K on September 29 along with a pair of Hoka shoes, coaching from a Life Time Run Coach and travel to the race. To enter and for more information visit hokaoneone.com/life-time-sweepstakes.html.
“Hoka One One and Life Time share a mission to empower athletes to live a healthy way of life, so we are thrilled to partner with Life Time to further introduce our community and resources to theirs, and theirs to ours,” said Wendy Yang, president of Hoka One One. “Together, these two tremendous brands can reach, and Empower, athletes all across the U.S. and Canada to reach their fitness goals – whatever those goals are.”
In addition to the above, Hotka has signed on as the title sponsor of the 2019 Chicago Half Marathon set for September 29. Hoka will be the official sponsor of the 2020 Miami Marathon and Half Marathon and Tropical 5K, and the Life Time Indoor Triathlon. The company also will sponsor Life Time’s 60day weight loss and transformation challenge, Life Time Run Club, Life Time Tri Team, Commitment Day, Ignite the Night and Empower.