Nike Extends Agreement with University of Cincinnati

Nike, Inc. reported it extended its sponsorship agreement with Cincinnati University through 2029. The new program begins in 2025, with Nike providing the team uniforms, shoes and other accessories to the Cincinnati Bearcats.

Study: Retailers See Online Sales Boosted by Store Openings

ICSC quantified the impact of opening or closing physical stores on online sales and retailers’ overall performance. Its latest study, the third installment in ICSC’s research on the halo effect of brick-and-mortar retail on online sales, is said to again prove the power of physical retail by demonstrating that a new store boosts online sales, while a closed store impedes them.

Nike Opens New Store in Tokyo Focused on Running

The purpose for Nike Ginza is to serve local runners at all levels and connect them to one another. In Japan, this is channeled through competitive relay running, a passion that’s visible from late fall through winter during Ekiden season.

EXEC: Nike Scores Two Analyst Upgrades

Citi raised its rating on Nike to “Buy” from “Neutral,” while Barclays gave Nike its “2024 Best Idea” recommendation. Both investment firms cited the potential for Nike to have a margin recovery and brand innovation tied to the 2024 Paris Olympics.