On, the Swiss performance sportswear brand, will open its newest U.S. store in Portland, OR, on February 24 at NW 23rd Avenue, an area of town vibrant with shops and restaurants and one mile from its Americas HQ. 

“We have deep roots in this city and are committed to investing in this community,” said Britt Olsen, GM of the Americas and head of Global Commercial Strategy. “We came to Portland in 2013 with just three team members, and today, we have more than 260 employees across nearly every function. Portland not only offers an incredible art and food culture, but its accessibility to the outdoors—for all forms of movement—is unbeatable. We’re thrilled to finally have a store in this city that reflects the dedicated community we’ve built here for the last 11 years.”

The retail space occupies 3,400 square feet and will sell On footwear, apparel and accessories curated in head-to-toe collections for run, trail and everyday. The space’s centerpiece is the Magic Wall, a signature of On stores worldwide that gives shoppers an immediate try-on. The wall features hidden drawers with a full-size run of the brand’s latest footwear, allowing for more interaction between staff and in-store consumers. 

On Portland is the brand’s first store to introduce the company’s modular design system, making it possible to reconfigure the layout to cater to evolving shopper preferences quickly. The store will have interactive installations, including one that highlights On’s CloudTec technology, showing in real-time how the cushioning adapts to an individual’s movements by compressing horizontally and vertically. 

The store will replace On’s original Portland location, which opened in 2016, giving the community a larger, premium environment to shop the brand’s latest products.

On operates 32 stores worldwide with plans to add 15 to 20 new stores in 2024.

Image courtesy On