This is Part 2 of 3 in a series of sponsored posts from ENDVR.
Category: Sports/Fitness
Report: 17 Million Canadians Consider Themselves Fans of Women’s Sport
The first Canadian study highlights unique attributes of Canadian fans of women’s sport and the value fandom represents for sport business.
EXEC: Nike, Inc. Outlines Two-Phase Plan to Cut 740 Positions at Beaverton HQ
In a new WARN notice filing, Nike. Inc. said that a total of 740 positions would be permanently eliminated at the company’s Beaverton World Headquarters across two phases of layoffs, including the first phase in February of this year.
The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.
SKLZ Launches Hyper Speed Wearable Tech
Hyper Speed is a wearable tech product that measures speed, agility and vertical jump so athletes can create their combine whether in the backyard or on the practice field.
Elevate Textiles Names CEO and Board Director
A global textile solutions company, announced that Jeffrey P. Pritchett will join the company as CEO and Member of the Board of Directors on April 23.
Anta Opens AntaZero, a Carbon-Neutral Retail Store
Anta Group Executive Director and Co-CEO Lai Shixian and Anta Brand CEO Tsui Yeung opened the AntaZero store, advancing sustainable retail practices in China’s apparel and footwear industry.
Connexa Sports to Divest Slinger Bag; Change Focus to Love and Matchmaking
As part of this deal structure in acquiring Yuanyu Enterprise Management, there will be a change-in-control of Connexa following the appointment of a new board of directors, subsequent to which Slinger Bag will be divested to a newly established entity.
Life Time Opens Second Athletic Country Club in Brooklyn, NY
Continues its expansion across New York, opening Life Time Atlantic Avenue in Brooklyn, NY.
Pickleball Kingdom Signs Multi-Location Deal in Utah
Led by John Peterson and Kaleb Scholes, Pickleball Kingdom expanded into Utah.
United by Flame, Adidas Drops Largest Multisport Footwear Collection
“We’ve bound together that intrinsic desire and unwavering commitment to be the best on the global stage via a design that represents their [athlete] passion—a flame that burns bright in each of them.”
Callaway Appoints New Managing Director for EMEA Region
Ben Sharpe will act as managing director and president for the EMEA region, effective May 1, succeeding Neil Howie, who retires at the end of 2024 after 26 years with the company.
EXEC: Saucony, Merrell and K-Swiss China Retail Partner Sees Slower Q1 Growth
Xtep International had 110 Saucony-brand stores and four Merrell-brand stores operational in Mainland China at the end of 2023. The company boasted 101 K-Swiss stores in the Asia Pacific region at the end of the year, with 94 Palladium brand stores to end 2023.
OrthoLite Subsidiary Cirql Launches Recyclable Cirql rTPU30 Midsole
“Cirql represents not only an entirely new product and patented foaming process for OrthoLite it also is an opportunity to minimize waste and pollution on a wide scale across all footwear.” —Matt Thwaites, Vice President and General Manager, Cirql
Softspikes Introduces New Colorways to the Tour Flex Pro
The Tour Flex Pro offers Softspikes center stinger post, three degrees of traction and ten points of contact for control and stability during play now in Black/Charcoal and Translucent /White.
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