The quest to find The Next Olympic Hopeful will find eight athletes who will be invited to join the national team camps of four sports: bobsled, skeleton, track cycling and rugby.
Category: Sports/Fitness

Georgia Tech To Exit Russell Athletic Contract
Georgia Tech plans to leave Russell Athletic when its apparel contract expires in June 2018, according to The Atlanta Journal-Constitution.

Brooks Partners With 2018 Special Olympics USA Games
Brooks Running Company and the 2018 Special Olympics USA Games Organizing Committee announced that Brooks has signed on as a partner of the 2018 USA Games.

ICHIRF: PFA To Support Concussion In Sport Project
The Concussion Foundation announced that the PFA (Professional Footballers Association) has donated funds to support the Concussion in Sport study set up by ICHIRF (International Concussion & Head Injury Research Foundation).

ClassPass Raises $70 Million In Funding
ClassPass, the membership fitness network, secured its largest funding to date, raising $70 million in a Series C round of financing led by Temasek.

Nike Signs Markelle Fultz
Nike has signed an endorsement deal with Markelle Fultz, the expected first pick in the NBA draft.

Lululemon Invests In Cycling Apparel Startup
Lululemon Athletica has acquired a minority stake in 7mesh Industries, a cycling apparel startup based in nearby Squamish, British Columbia, according to Fortune.

Will Amazon’s Acquisition Of Whole Foods Transform Retailing?
Amazon shocked the retail world Friday morning by announcing that it had reached a deal to acquire Whole Foods Markets. While the move is largely seen as a way for the online giant to quickly way to gain a foothold in the grocery category, can the active lifestyle space be far behind?

Aisle Talk, Week Of June 12
Top headlines from the active lifestyle industry you may have missed this week.

Adidas Signs Boston Red Sox’s Xander Bogaerts
Adidas announced a multiyear partnership with shortstop Xander Bogaerts of the Boston Red Sox.
NormaTec Partners With USTA
The United States Tennis Association Player Development program has partnered with NormaTec to bring NormaTec’s recovery capabilities to the organization’s USTA National Campus at Lake Nona in Orlando, FL.

New Era Signs Dak Prescott
The reigning AP NFL Offensive Rookie of the Year joins a cast of athletes including: Le’Veon Bell (Pittsburgh Steelers), Khalil Mack (Oakland Raiders), Greg Olsen (Carolina Panthers) and Sterling Shepard (New York Giants).

Lululemon Sees Online Growth Accelerating In Second Half
Speaking at the William Blair 2017 Growth Stock Conference in San Francisco, Stuart Haselden, Lululemon’s COO and CFO, said that due to quick payback from extensive investments, growth in its online business is expected to bounce back in the second quarter “and accelerate in the second half.”

Nike To Axe 2 Percent Of Its Workforce In Restructuring
The restructuring will impact about 1,400 jobs globally and also includes a heightened focus on 12 key cities, the reduction of its geography structure to four regions from six and the creation of a Nike Direct organization to address the digital opportunity.