Social media taste-makers like Kourtney Kardashian, Helen Owen and Tone It Up founders Karena Dawn and Katrina Scott have all featured the shoes on their feeds.
Category: Sports/Fitness
Under Armour Working On Long-Term Extension With Aaron Judge
Under Armour signed the Yankees star rookie while he was in the minor leagues.
Hydro Flask Drives Helen of Troy Q1 Gains
Helen of Troy Ltd. reported sales rose 3.4 percent in its first quarter. The gains were led by 16.3 percent gain its its Housewares segment, including growth in both Hydro Flask and OXO.
Amazon Prime Day Offering Big Active Lifestyle Savings
The deals include 30 percent off select Under Armour training gear and Adidas apparel, as well as up to to 50 percent savings on select Callaway Golf products.
Angel Martinez To Join Korn Ferry’s Board Of Directors
Korn Ferry announced that Angel Martinez, the former CEO of Deckers Outdoor Corp., has been elected to serve on the company’s board of directors.
Nevco Sports Secures Investment
Nevco Sports, a leading manufacturer of customized sports scoreboards, integrated LED video boards, electronic display signs, sound systems, and related accessories, has secured an investment from Dominus Capital.
Zamst Renews Partnership With Von Miller
Zamst, a provider of sports injury prevention and protective equipment, renewed its partnership with Denver star linebacker Von Miller.
Lids Ending Chicago Cubs Deal
Lids Sports Group is not renewing its license agreement with the Chicago Cubs to operate Cubs Clubhouse stores.
Life Time Tri Series Launches New York City Championship Event
Qualifying races will be held in eight U.S. race destinations, with top three finishers in each competitive class earning guaranteed entry into the first Life Time Tri New York City Championship in July 2018.
Lululemon Sues Under Armour Over Sports Bra Design
Lululemon has sued Under Armour for allegedly copycatting patented designs belonging to Lululemon without its permission.
Foot Locker Loses Appeal In Pension Dispute
Foot Locker Inc. has to pay higher pension benefits to correct payouts related to the conversion of the company’s pension plan in 1996 to a defined benefit plan with a cash balance formula. A federal appeals court ruled that the retirement plan change that amounted to an impermissible and undisclosed benefit freeze, according to Bloomberg. […]
Headsweats Names Julie Oldfield Director Of Sales And Marketing
Headsweats promoted Julie Oldfield to the newly created position of director of sales and marketing.
2XU Opens New North American Headquarters In Santa Monica
2XU, the compression apparel company, announced the establishment of its North American headquarters in Santa Monica.
Nuun Partners With Flywheel Sports
Nuun will be providing hydration solutions to members of Flywheel Sports, the indoor cycling boutique, during the two weeks of the Tour de France.
Industry Excited About Outdoor Retailer’s Move To Denver
While many thanked Salt Lake City for hosting the show for the past 22 years and commiserated with their loss, most of the Outdoor Retailer show veterans reached out to by SGB Exec were thrilled with the decision to move the event to Denver for the next five years.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal