Nike Extends Contract With UConn

The University of Connecticut and its Division of Athletics has extended its exclusive sponsorship agreement with Nike through the 2022-23 academic year.

Puma Rides Women’s Momentum To Robust Q2

On a press conference call, Bjørn Gulden, Puma’s CEO, particularly credited Puma’s success in reestablishing traction in the footwear category and ongoing momentum in women’s. He said, “We still have a lot improve and I don’t celebrate this as a huge success but it’s another step in the right direction.”

Outdoor Retailer Summer Market Kicks Off

Outdoor Retailer Summer Market kicked off yesterday bright and early with the 7 a.m. OIA Industry Breakfast, featuring former Interior Secretary Sally Jewell speaking on the theme of “Together We are a Force for Public Lands.” So it’s fitting that yesterday, OR attendees got outside to enjoy those lands at a variety of pre-show experiences.

Outdoor Retailer Summer Market: What You Missed At Demo Day

SGB was there yesterday at the Outdoor Retailer Demo Day and selected some of the more notable and new items from the Paddlesports category that will play a major role in future seasons. Writer: Travis Poulin Stand Up Paddleboard (SUP)  Waterman iSUP BK Pro 9’10 is suited best for the lighter rider. The BK Pro line was designed by Brian […]

Puma’s Q2 Sales Vault 16 Percent

Puma reported sales in the second quarter jumped 16 percent on a currency-neutral basis, boosted by double-digit growth in all regions and in both footwear and apparel.