It’s a big world to explore out there, and likewise it was a big, wide-ranging industry under the roof of the Salt Palace yesterday at Outdoor Retailer Summer Market. Here are a few snapshots of the vast collection of outdoor-minded conversations that were buzzing around.
Category: Sports/Fitness

Deckers Q1 Boosted by Early Delivery And Healthy Re-Orders
Benefiting from earlier-than-expected shipments and strong reorders for both its Ugg and Hoka One One brands, Deckers Brands reported first-quarter earnings and sales that came in well above targets.

Item Of The Day: NIKE Hyperforce Sunglasses
Nike releases Hyperforce Sunglasses with Baseball All-Stars Mike Trout and George Springer. Ahead of this year’s baseball All-star game, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) announced earlier this month the release of the Hyperforce Sunglasses designed for baseball and overall training. Developed with direct insights from All-Stars Mike Trout (former MVP) and George […]

Deckers Brands Sees 20 Percent Q1 Growth
The year-over-year increase was primarily due to earlier than planned global wholesale shipments, an increase in Direct-to-Consumer (DTC) comparable sales, and stronger than expected sales in the Hoka One One brand.

Columbia Sportswear Sees 3 Percent Q2 Revenue Gain
Columbia Sportswear reported sales grew 3 percent in the second quarter, in line with plans, while announcing it had launched a Project CONNECT initiative to drive overall brand awareness and expand its digital and direct-to-consumer reach.

Adidas Lifts Outlook Again On Robust Q2
Reported revenues from the company’s continuing operations increased 19 percent on a currency-neutral basis in the second quarter while operating profit jumped 18 percent.

Ten Companies Selected For Inaugural SFIA Innovative Product Showcase
SFIA has selected the following 10 companies to highlight their innovative, new-to-market products at the SFIA Innovative Product Showcase: Amer Sports, Brooks Running, Hyperwear, ONX, Rawlings, RecoverX, RhinoB, Rhone, Superfeet, and United Sports Brands.

Amer Sports Q2 Impacted by Restructuring, Sales Set To Pick Up In Back Half
Heikki Takala, president and CEO, told analysts Amer saw strong growth in most of its strategic priority areas. These include apparel, up 22 percent; owned retail, up 25 percent overall with same-store sales growth of 7 percent; e-commerce, vaulting 45 percent; and China, up 20 percent.

Outdoor Retailer Summer Market – Vendor Update – Flylow
Flylow is often thought of as a winter company, but has been a large player in the summer market for several years now.

Outdoor Retail Summer Market – Day 2 Recap
Yesterday morning Outdoor Retailer Summer Market started off early at the 7 a.m. OIA Industry Breakfast. Writer: Carly Terwilliger The message to the standing room only crowd heard from keynote speaker Former U.S. Secretary of Interior Sally Jewel was all about unity. In her first major appearance since leaving office, Jewell was adamant about the […]

Oakley Partners With Vicis On Football Helmet
Vicis partnered with Oakley on the launch of the Vicis Edge Shield by Oakley, developed exclusively for the Vicis Zero1.

Adidas Establishes Murals Across Brooklyn
Adidas is collaborating with Colossal Media, a specialist in hand painted outdoor advertising, on an art gallery in Bushwick, Brooklyn.

Adidas To Sell CCM Hockey To Birch Hill Equity Partners
Adidas announced that it has entered into a definitive agreement to sell its CCM ice hockey brand to a newly formed affiliate of Birch Hill Equity Partners for a total consideration of US$110 million

Fanatics Partners With Clemson Athletics
Clemson Athletics announced a multiyear deal with Fanatics to take over physical retail operations across a number of the school’s athletics facilities.

Amer Sports Sees Modest Q2 Growth
Amer Sports widened its loss in the second quarter as sales inched up 2.1 percent. On the positive side, strong double-digit growth was seen in its strategic priority areas of apparel, own retail, e-commerce and China.