The Northwest Company, the home textile firm, announced a multi-year agreement with The Ohio State University kicking off in mid-2018.
Category: Sports/Fitness
U.S. Soccer Foundation Launches Campaign To Expand Soccer Programs
The U.S. Soccer Foundation is launching a national campaign, “It’s Everyone’s Game,” aimed at dramatically expanding its impact on children across the country through soccer-based programs.
Bedgear Partners With The Dallas Mavericks
After a successful first year as the Official Performance Sleep Partner of the Dallas Mavericks, last week, Bedgear professionally fit each individual athlete with a personalized Performance Sleep System.
Jim Calhoun Joins Hologenix
Hologenix LLC, the maker of Celliant mineral-based textile technology, announced the appointment of Jim Calhoun, most recently president of Converse, as chief executive officer.
K-Swiss Appoints Canadian Distributor
K-Swiss Inc., the namesake brand of KSwiss Global Brands (KSGB), a division of E-Land, announced an exclusive footwear distribution agreement with the Mint Green Group (MGG), a leading Canadian sportslifestyle distributor
Brunswick Corporation Intends To Sell Sea Ray
Brunswick Corporation announced it intends to sell Sea Ray, one of the 15 brands that comprise the Brunswick Boat Group.
Is Amazon Overwhelming MAP Policy Enforcement?
While the arrival of online selling has led to a ramp-up in vendors implementing MAP (minimum advertised price) policies, Amazon’s growing dominance of e-commerce and increasing traction in the active lifestyle space continues to complicate the whole MAP enforcement game.
TRX Forms Global Partnership With Westin Hotels & Resorts
Starting next month, WestinWORKOUT Fitness Studios will feature a selection of new strength, cardio, stretching and core equipment, including the signature TRX Suspension Trainer.
Running Industry Bounces Back
While they haven’t escaped the digital disruption that’s impacting all of physical retail, the run specialty channel appeared in better spirits at last week’s The Running Event in Austin.
Oofos To Sponsor Arizona Bowl
Oofos, the maker of recovery footwear, announced that it will be the official recovery footwear for the 2017 Nova Home Loans Arizona Bowl on December 29.
Report: Jordan Brand To Ink Deal With Florida
The University of Florida will switch from Nike to Jordan brand for its football and basketball teams beginning in 2018, according to a report from GatorBait.net.
Under Armour Appoints David Bergman CFO
Under Armour, Inc. announced that David Bergman has been named chief financial officer (CFO). Bergman has served as acting CFO since February 2017.
Under Armour Announces Strategic Changes In Its Digital Business
Michael La Guardia. formerly at Yahoo Sports, joins Under Armour as SVP, Digital Product; MyFitnessPal’s Co-Founders are exiting; and connected fitness digital product, digital engineering and digital media will now all report to Paul Fipps, chief technology officer.
New Nike Flagship Headed To New York City
The current Niketown New York store at 6 East 57th Street will close in Spring 2018.
Nathan Teams Up With Ocean Conservancy
Two percent of profits from Nathan HammerHead steel bottles will help promote ocean health.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal