Oofos, the maker of recovery footwear, announced that it will be the official recovery footwear for the 2017 Nova Home Loans Arizona Bowl on December 29.
This sponsorship supports Oofos’s commitment to the athletic community, encouraging fans and players alike to recover with the benefits of the brand’s OOfoam technology. In addition to a variety of exclusive events and offers for gameday attendees, Oofos will be launching a Limited Edition Arizona Bowl OOahh Sport Sandal, available for purchase in both men’s and women’s sizes at $60 MSRP throughout the game. Members of both the New Mexico State and Utah State teams will also receive a pair.
“The NOVA Home Loans Arizona Bowl wants to provide the players from each of our teams the newest, most exciting and beneficial gifts during their stay in Tucson,” said Alan Young, executive director of the NOVA Home Loans Arizona Bowl. “When we found out that Oofos footwear provides both training and recovery benefits in addition to being a stylish slide, it became our goal to get them on each player and coach.”
Oofos is sponsoring activations at a variety of events during gameday weekend. Attendees are encouraged to visit the VIP Oofos tent at the Downtown Block Party on December 28 from 3:00 p.m. – 8:00 p.m. and the Desert Diamond Casino Tailgate Festival on December 29th starting at 11:00 a.m. Oofos will also have a pop-up store in the stadium where attendees can purchase an assortment of products including the new Limited Edition Arizona Bowl sandal.
“We are honored to be recognized as the official gameday recovery shoe for the NOVA Home Loans Arizona Bowl,” said Lou Panaccione, co-founder and CEO of Oofos. “Recovery is often overlooked and essential for success. Our OOfoam technology and patented foot bed will help college athletes take their game to the next level.”
All Oofos products are made of a proprietary material called OOfoam, absorbing 37 percent more impact than traditional footwear and helping individuals recover in ways typical shoes cannot. The patented foot bed design enables natural movement and cradles arches taking pressure off knees, ankles, hips and lower back.
Photo courtesy Oofos