The International Surfing Association (ISA) announced an agreement with the World Surf League (WSL) on the qualification principles for surfing in the Olympics Games in Tokyo 2020, ensuring the participation of the world’s best surfers from the WSL Championship Tour (CT) as well as promoting universal opportunities for surfers around the world.
Category: Sports/Fitness
Hoka To Sponsor Big Sur International Marathon
The Big Sur Marathon Foundation announced Hoka One One as the new Official Athletic Footwear Partner of the iconic Big Sur International Marathon.
Columbia Sportswear Appoints Director Of Investor Relations
Columbia Sportswear Company announced that Christian Buss has joined the company as director of investor relations, reporting to senior vice president and chief financial officer, Jim Swanson.
Finish Line Sees First Comp Gain In Four Quarters
The Finish Line Inc. reported a steep loss in the third quarter ended November 25 but it was better than guidance as the flagship Finish Line chain delivered its first comp gain in four quarters.
Lululemon, Nike, REI And Adidas Land On Best Employers List
Lululemon was the highest-ranked retailer in Glassdoor’s “2018 Best Places to Work” survey for U.S. companies. Lululemon was ranked 6. Other companies in the active space making the top-100 list included Nike, ranked 53; REI, 61; and Adidas, 93.
Former Nike CFO Joins Dropbox Board
Dropbox has appointed Don Blair, most recently the CFO at Nike Inc., to its board of directors.
Topps Creates Global Sports & Entertainment Division
The Topps Company Inc., a creator of confectionery, sports cards and entertainment products, announced the combination of its North American and International Sports & Entertainment divisions into one Global Sports & Entertainment division. David Leiner, currently the general manager of North American Sports & Entertainment, has been appointed global general manager of the new, combined division.
Foot Locker And Jordan Roll Out Kawhi Leonard Campaign
Foot Locker and Jordan Brand announced the digital launch of their joint holiday campaign featuring NBA star Kawhi Leonard, with cameos by Leonard’s teammate LaMarcus Aldridge and rapper Nipsey Hussle. The spot, titled “Bold Like Kawhi” comedically highlights Leonard’s unexpected day in his new Air Jordan I OG High Gatorade sneakers.
Athletic Brands Showing Momentum In Cowen’s Holiday Survey
In Cowen’s second annual Holiday Brand Survey, athletic brands largely led in shopping preference over non-athletic brand choices, similar to last year. Nike came in first, at 34 percent, followed by Under Armour and Adidas at 25 percent each, Victoria’s Secret at 23 percent, The North Face at 22 percent and Columbia and Skechers at 20 percent each.
Swannies Appoints PR Firm
Swannies, creator of stylish, comfortable and fun clothing popular among millennial golfers, has selected Buffalo.Agency to turnkey public relations and provide marketing support for events in more than 10 U.S. cities.
Study: The Human Race May Have Peaked
Humans may have reached their maximum limits for height, lifespan and physical performance, according to a new survey of research and historical records. The suggests humans have biological limitations, and that anthropogenic impacts on the environment – including climate change – could have a deleterious effect on these limits.
Honey Stinger Relaunches Website
The website’s improved smart product finder provides shoppers with related product suggestions, making it easier to find relevant products for a variety of honey-fueled activities.
Tom Brady Launches Fitness App
TB12, the fitness and wellness organization co-founded by Tom Brady, announced the launch of the TB12 Method mobile application, offering a roadmap to the TB12 Method and lifestyle.
Iconix Appoints Peter Cuneo Executive Chairman
Iconix Brand Group Inc. announced that current chairman of the board, Peter Cuneo, will assume the role of executive chairman of the board of directors, effective immediately.
Adidas Signs P.K. Subban
Adidas announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner and Olympic Gold Medalist, P.K. Subban of the Nashville Predators.
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