With opening ceremonies for the Pyeongchang Olympics fonly three days away, Under Armour launched an “Unlike Any” campaign celebrating female athlete and a new film starring world champion alpine skier, Lindsey Vonn, ahead of her big races.
Category: Sports/Fitness
Shock Doctor Collaborates With Kickasso Kustoms
Shock Doctor, the leading mouthguard supplier, announced a collaboration with Kickasso Kustoms, the renowned artist known for one-of-a-kind designs with top professional athletes and celebrities.
Delta Apparel’s Q1 Boosted By Rebound At Soffe
“Soffe was a bright spot for us during the quarter and we believe it is gaining solid momentum as we move further into fiscal 2018,” said Robert Humphreys, chairman and CEO, on a conference call with analysts.
ANTA Participates In Olympic Torch Relay
Ding Shizhong, the board chairman and CEO of ANTA Sports, and James Zheng, executive director at ANTA Sports and brand president of ANTA, were invited by Thomas Bach, president of the International Olympic Committee, to join the Olympic Torch Relay as distinguished representatives of a Chinese sportswear brand
Intersport’s Revenues Advance 3.3 Percent In 2017
Intersport, the world’s leading sporting goods retailer, reported retail sales increased worldwide by 3.3 percent in 2017 from €11.1 billion to €11.5 billion. Currency-adjusted growth was 3.8 percent.
Delta Apparel’s Q1 Sales Climb 19 Percent
Each of the company’s business units achieved double-digit sales growth over the prior year period, led by increases of 28 percent and 26 percent at Soffe and Art Gun, respectively, and 20 percent growth at Activewear.
Dick’s Chief Merchant Resigns
Dick’s Sporting Goods said in a regulatory filing that Keri L. Jones, executive vice president – chief merchant, plans to resign from her position, effective February 9,, in order to accept a CEO position at another company.
Lululemon’s CEO Resigns
Lululemon Athletica Inc. announced that Laurent Potdevin has resigned as CEO and as a member of the company’s Board of Directors, effective immediately. According to a statement, Lululemon said it “expects all employees to exemplify the highest levels of integrity and respect for one another, and Mr. Potdevin fell short of these standards of conduct.”
Skechers Puts Howie Long In The Super Bowl
Shot on an airplane, Howie Long’s Skechers Sport Wide Fit Super Bowl commercial spotlights the relaxed comfort of the brand.
ISPO Munich Attendance Estimated To Be Down Slightly
Highlights of the event included a strong response to the first ISPO Munich Sports Week, the return of Adidas to the fair for the first time since 2006, and Gertrude “Gert” Boyle being honored with the ISPO Cup.
Stars Lined Up For 2018 National Health Through Fitness Day
Herschel Walker, Natalie Coughlin, Pat LaFontaine, Sam Perkins and Steve Garvey are among a number of sports legends joining SFIA officials and industry leaders heading to Capitol Hill in early March for National Health Through Fitness Day.
Under Armour Launches HOVR Cushioning Platform
The UA HOVR midsole is made of a proprietary foam compound, made in partnership with the innovators at Dow Chemical, possessing a super-soft durometer with ample cushioning and shock absorption for every single foot strike.
Nike Rolls Out NikePlus Membership Benefits
Nike’s new partnerships with Apple Music, Headspace and ClassPass means NikePlus members will get access to music, guided meditation and fitness classes.
Poll: NFL’s Core Fans Losing Interest In NFL
A poll from the Wall Street Journal and NBC News found the number of adults who claim to follow the NFL closely has dropped 9 percent since 2014.
Xterra Fitness Partners With American Heart Association
Xterra Fitness has become a national supporter of the American Hearth Association’s Life Is Why We Give™ campaign.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal