Intersport, the world’s leading sporting goods retailer, reported retail sales increased worldwide by 3.3 percent in 2017 from €11.1 billion to €11.5 billion. Currency-adjusted growth was 3.8 percent.
At the end of 2017, Intersport had 5,647 sales outlets worldwide (5,509 in 2016) and was represented in 45 countries.
The Athlete’s Foot Growth Unchanged at a High Pace
IIC’s lifestyle banner The Athlete’s Foot has an unchanged positive momentum, increasing global retail sales currency-adjusted by 15 percent to €363 million–driven by strong comp figures in the Americas, and new store openings around the world, notably entering a number of European markets: Slovenia, Croatia, Serbia and Belgium.
With 523 outlets in 30 countries on all five continents, the The Athlete’s Foot’s sales network has further grown in 2017 (2016: 474).
Restructured Management and Consistent Implementation of the Intersport 2.0 Strategy
Despite this growth, the Intersport Group, based in Bern, Switzerland, has started implementing the Intersport 2.0 strategy in 2017 in order to further strengthen its international competitiveness. Under the new CEO, Victor Duran, and a renewed executive management, strategic initiatives such as updated brand/positioning concept, new store concept, digitization of business model, development of a successful omnichannel strategy, introduction of category management, etc. were launched and
partially implemented already.
IIC implemented the Digital Center of Excellence in Amsterdam (Intersposrt International Services B.V.) and first country organizations went live on the Intersport omnichannel platform. The IIC Board of Management approved the Category Management Strategy, the implementation of which was started at the IIC and country level. Another international project started was REB4 (“Re-enforcing Exclusive Brands”) with the aim of sustainably strengthening the private label business. These and other measures are intended to pave the way for the Intersport Groups to continue the successful shaping of their market position and growth.