Skechers brought out legendary NFL Hall of Fame defensive end Howie Long to support Sport Wide Fit in a Super Bowl commercial.

Shot on an airplane, Long’s Skechers Sport Wide Fit commercial spotlights the relaxed comfort of the brand.

“Howie has been staying comfortable wearing Skechers Wide Fit shoes on set and on the sidelines covering the NFL on FOX for the last two seasons,” said Michael Greenberg, president of Skechers. “He has a ring to show for his success winning in the Super Bowl, and we’re thrilled to help him stay comfortable on the Skechers team a few decades later.”

Long is part of a roster of Skechers athletes that currently includes baseball slugger David Ortiz, boxer Sugar Ray Leonard and football legend Tony Romo. Skechers has utilized sports icons when advertising its men’s collection for more than 15 years with an alumni list featuring legends like Pete Rose, Mariano Rivera, Ozzie Smith, Tommy Lasorda, Joe Namath, Joe Montana, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick Fox and Wayne Gretzky.

In recent years, the range of Skechers men’s footwear has expanded to include a wide array of trend-right casual and sport styles, and innovations such as Skechers Air-Cooled Memory Foam for long-lasting comfort.