Press Pass Collectibles (PPC), a division of Bell Sports Marketing and a leader in the sports collectibles industry, has announced an exclusive long-term memorabilia partnership with NBA legend Earvin “Magic” Johnson.
Category: Sports/Fitness
Ladder Sets Up Fitness Advisory Board
Ladder, the digital marketplace for health and wellness coaching, announced that it has established a Fitness Advisory Board comprised of six leaders within the commercial fitness space. Rick Caro will serve as chairman for the group, which also includes Richard Beusman, Joe Cirulli, Mel Kleist, Tim Rhode and Rodney Steven.
Oiselle And Summit to Soul Form Partnership
Oiselle, the maker of women’s running and athletic apparel based in Seattle, has formed a partnership with Summit to Soul, a DC-based specialty retailer serving women athletes.
Dick’s Sporting Goods Funds Girls Sports Matter Projects
In honor of International Women’s Day, The Dick’s Sporting Goods Foundation announced it would fully-fund all girls Sports Matter projects currently on DonorsChoose.org.
Indochino Partners With Boston Red Sox
Indochino, the specialist in custom tailored apparel, announced a partnership with the Boston Red Sox in advance of its second Boston location opening in the Seaport neighborhood.
Nike Extends Contract With BYU
Nike reached an agreement on a new seven-year contract Brigham Young University (BYU). BYU was one of the first universities in the country to join the Nike family by wearing its footwear back in the late 1970s.
Mike Ashley May Drop Sports Direct Roles To Run Debenhams
Sports Direct International PLC said it has requisitioned a general meeting of Debenhams PLC to remove most of the department store chain’s directors and install Sports Direct’s founder and CEO, Mike Ashley, to lead the company. If appointed, Ashley will step down from his current roles as a director and CEO of Sports Direct.
Patagonia, L.L. Bean Near Top Of Reputation Rankings
Patagonia ranked third and L.L. Bean fourth in this year’s Axios Harris Top-100 Poll’s survey ranking the public’s perception of the 100 most visible U.S. companies. Nike, Adidas, Under Armour and Dick’s Sporting Goods also landed on the list.
Fleet Feet Pittsburgh Signs On As Title Partner Of The Liberty Mile
Pittsburgh Three Rivers Marathon, Inc. (P3R) announced that Fleet Feet Pittsburgh is the new title partner of the Liberty Mile, Pittsburgh’s only nighttime downtown road race.
Nike To Sign Female Soccer Star From Australia
Nike is set to sign Sam Kerr, the standout Australian female soccer player, to an endorsement contract of more than AUS$1 million a year. The 25-year-old will become the primary athlete Nike uses in their marketing in Australia, according to the Sydney Morning Herald.
Easton Partners With College Fastpitch Teams
Easton announced its partnerships with over 96 college fastpitch programs across the country, including 59 Division I NCAA and 5 programs in the pre-season top 25 rankings. Since 1969, Easton has been committed to supporting college softball. Easton is excited to be building upon its existing relationships and continuing to add more elite programs to […]
Southern Wesleyan Announces Partners With Adidas And Vision Sporting Goods
Southern Wesleyan University, based in Central, SC, said Adidas would become the official outfitter of the Warriors beginning with the 2019-20 academic year. Vision Sporting Goods will design and service the athletic department exclusively.
Puma Golf Expands Relationship With Arnold Palmer
Puma Golf and Arnold Palmer Enterprises announced a multi-year partnership to design, develop and distribute co-branded apparel, footwear and accessories, that will honor the legendary golfer’s legacy for years to come.
Eastern Tennessee State Partners With Nike And BSN Sports
Eastern Tennessee State said Nike and BSN Sports have partnered to become as the official apparel, footwear & equipment provider for Buccaneer athletics.
Active Offering Most Potential For Sequential Brands
Sequential Brands’ Active division – including Gaiam, AND1, and Avia – remains its largest and most profitable division and will continue to be a focus for investments, including potential acquisitions, in the years ahead, Sequential officials said on the company’s fourth-quarter conference call.
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