Under Armour is ending its kit deal with the Welsh Rugby Union four years ahead of schedule, according to WalesOnline.com.
Category: Sports/Fitness
Adidas Extends Kansas Deal Through 2031
The University of Kansas and Adidas announced the extension of their footwear and apparel agreement through 2031. The university said the deal is one of the largest apparel partnerships in college athletics.
Adidas, Reebok and Patagonia top 2019 Fashion Transparency Index
Three sportswear and outdoor brands – Adidas, Reebok and Patagonia – are leading the way on transparency amongst the world’s 200 largest fashion brands and retailers by disclosing a wide range of human rights policies, commitments and outcomes, as well as who their suppliers are, Fashion Revolution’s Fashion Transparency Index 2019 revealed.
BSN Sports Acquires Charleston’s T&T Sportsman’s Shop
BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, announced that it has acquired T&T Sportsman’s Shop, Inc., based in Charleston, SC.
Lululemon Looks To Double-Down on Men’s, Digital And International
Lululemon Athletica, at its first analyst day in five years and first under new CEO Calvin McDonald, unveiled a five-year growth plan to double its men’s and digital businesses and quadruple its international business. Surprises include its planned expansion of fitness accessories, including rollers and training gloves, and its entry into the footwear category.
Lululemon Unveils “Power of Three” Strategic Plan To Accelerate Growth
Lululemon Athletica, which is holding its analyst day on Wednesday, announced a new five-year growth plan that aims to “double men’s, double digital, and quadruple international” revenues. Overall, Lululemon is targeting revenue growth in low teens over the next five years.
Shimano Sees Modest Revenue Gain In Q1
Shimano Inc. reported earnings decline 6.9 percent in the first quarter ended March 31 as sales gained 2.9 percent. Operating earnings declines at Bicycle Components segment offset gains in the Fishing Tackle segment.
Vista Murrieta High School Converts To Vicis Helmets
Vista Murrieta High School in Murrieta, CA announced it will equip its entire varsity football roster with the Vicis Zero1 helmet for the 2019 football season.
Nike Announces Dr. John C. Lechleiter’s Retirement From Board
Nike Inc. announced that Dr. John C. Lechleiter, a director of the company since 2009 and former chairman, president and chief executive officer of Eli Lilly and Company, has decided to retire and will not stand for re-election to the board of directors of Nike Inc. at the September 2019 Annual Meeting of Shareholders.
Consumers Willing To Pay Up For Sustainability
According to CGS 2019 U.S. Consumer Sustainability Survey, more than two-thirds of Americans consider sustainability when making a purchase and are willing to pay more for sustainable products. Gen Z shoppers led the way, with 68 percent having made an eco-friendly purchase in the past year.
AllCore360 Adds John Brenkus To Advisory Board
AllCore360, the maker of abdominal exercise equipment, welcomed John Brenkus, the six-time Emmy-Award winning creator, host, and producer of ESPN’s Sport Science, to serve on the company’s Advisory Board.
CrossFit Removes Footwear Restrictions
CrossFit has lifted a rule barring athletes from wearing footwear other than Reebok when competing in the CrossFit Games.
Saucony Appoints Shawn Hoy As VP Of Product
Saucony, a division of Wolverine Worldwide Inc., announced the appointment of Nike veteran Shawn M. Hoy to vice president of global product, effective immediately. In his new role, Hoy will be responsible for guiding Saucony’s global brand footwear and apparel strategies, including design, development, and product innovation.
Tonal Secures $45M Funding Round
Tonal, the fitness startup that uses intelligent technology, announced a $45 million Series C fundraising round led by the Growth Fund of L Catterton. Evolution Media, Shasta Ventures, Sapphire Ventures and Serena Williams via Serena Ventures also participated.
Nike Inc. Creating Separation In Athletic Apparel
Nike Inc.’s athletic apparel offering is gaining mindshare among consumers in four categories—innovation, fashion, style and value—mostly at the expense of Under Armour, according to a recent survey from Canaccord Genuity Capital Markets.
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