BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, announced that it has acquired T&T Sportsman’s Shop, Inc., based in Charleston, SC.

T&T Sportsman’s Shop has been serving team Sports customers in the Low Country area of South Carolina for more than 70 years.

Terry Babilla, BSN Sports’ President, said, “Since 1946, T&T has delivered stellar customer service based on the notion that individual commitment to a group effort makes for great teamwork. This mindset has helped ensure thousands of happy T&T customers over the decades, and we are confident that BSN Sports will provide an ideal home for T&T’s next, great chapter. Specifically, we will ensure that T&T preserves the ‘best of’ its culture and presence in the community, while, at the same time, Low Country customers benefit from BSN Sports’ unparalleled inventory, industry-leading technology, and superior sales platform. We look forward to a bright future with T&T as part of our BSN Sports family.”

Buddy Lenhardt and Ben Thrash, T&T’s co-owners, added,” “This is another step forward in our company’s journey of over 73 years, and we are truly excited to join BSN Sports. Their national reputation, immense resources, and cutting-edge technology will allow us to build on our trusted relationships and exceptional service. This is a win for our customers and our employees, and we are incredibly excited about the future.”

Babilla concluded, “With the addition of T&T, we have now added over 200 sales professionals in the last twelve months, including valuable teammates in New York, Washington, Illinois, Missouri, Michigan, Colorado, Florida, Texas, Pennsylvania, New Jersey, Alabama, Georgia, Utah, Kentucky and, South Carolina. We will continue to seek out partners that share our values and have a passion for building lifelong customer relationships.”

Photo courtesy T&T Sportsman’s Shop