Asics America Corporation, title sponsor of the 2013 Asics LA Marathon, is transforming the “City of Angels” into the “City of Runners” through several interactive experiences in support of the marathon. The center of the Asics mar
Category: Sports/Fitness
Registration Soars in Learn to Ski and Snowboard Month
More than 153,000 children and adults from 34 states registered for beginner lessons from professional instructors during January 2013 as part of Learn to Ski and Snowboard Month/Bring a Friend (LSSM/BAF)—an increase of more than 50,000 compared to 2012 a
Wilderness Systems More Than Doubles Pro Angling Team
Wilderness Systems more than doubled its fishing Pro Staff from 15 to 33 anglers and added their first international angler for 2013…
Adidas Signs Gymnastics Licensee
Adidas announced that starting in 2013, Elegant Sports will be the new adidas Gymnastics licensee, responsible for growing the adidas Gymnastics brand worldwide…
Topo Athletic Names U.S. Sales Reps
Topo Athletic, the footwear start-up launched by the former CEO of Vibram FiveFingers, named six sales agencies who will help launch the brand this summer…
Adidas Outdoor to Sponsor Jess Roskelley and Kyle Vassilopoulos
Adidas Outdoor continues to expand its commitment to the climbing community with two additions to its athlete team, Jess Roskelley and Kyle Vassilopoulos. Both well-accomplished climbers…
Crocs Brings Back Blogger Program
Crocs, Inc. announced the second year of the brand’s style blogger program. Five well-respected style and fashion bloggers are taking part in the 2013 CrocStyle Insider program to help preview and showcase new Crocs styles…
Jewell Hearing Highlights Outdoor Recreation’s Huge Economic Impact
The outdoor industry was energized Thursday when the chairman of the Senate Committee overseeing Secretary of Interior nominee Sally Jewell’s confirmation hearing acknowledged the positive economic impacts of outdoor recreation in his opening remark
TJX’s Comps Rise in March
The TJX Companies, Inc. reported sales for the four-week period ended Mar. 2, 2013, were $1.8 billion, up 7 percent over the $1.6 billion achieved during the…
Foot Locker Slam Dunks Q4
Riding a robust basketball business but also seeing ongoing growth in running, Foot Locker Inc. reported comps climbed 7.9 percent in the fourth quarter. Excluding non-recurring charges in both periods, earnings rose 32.1 percent in the quarter, to $111 m
Columbia Sportswear Taps Morse for EMEA General Manager Post
Columbia Sportswear Company has appointed Doug Morse as interim general manager of the company’s Europe/Middle East/Africa (EMEA) region, replacing Christian Finell, who resigned to pursue other professional opportunities after serving as the compan
Stein Mart Ekes Out Comps Gain in February
Stein Mart, Inc. reported comparable store sales for the four-week period ended March 2 increased 0.6 percent over the four-week period ended March 3, 2012 despite the prior period benefiting from a 53rd week of results…
Ross Stores’ Comps Slip in February
Ross Stores, Inc. reported that sales increased 3 percent to $726 million for the four weeks ended March 2, up from $707 million in the year ago month. Comparable store sales declined 1 percent…
Oboz Joins The Conservation Alliance
Oboz Footwear has joined The Conservation Alliance, a membership organization of outdoor industry businesses that depend on protecting the natural environment…
Noble Biomaterials Names Marketing Director for X-Static
Noble Biomaterials, a global leader in bacterial management solutions and manufacturer of X-Static silver fiber technology, has appointed Sean Kelly as marketing director, advanced materials division responsible for building the X-Static brand in the spor
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