Blundstone, the original Chelsea boot brand since 1870 from Tasmania, Australia, has hired SnL Communications as its public relations firm.

Founded in 1870, Blundstone is the original pull-on boot with classic style and unmatched durability. Since conception, the brand has won numerous prestigious design and community-based honors and awards, and though the design and technology has evolved over the years, the brand’s commitment to quality has never changed. Boldly individualistic with a distinctive original look and feel, Blundstone boots are extremely comfortable due to the “comfort last” and PU mid sole supported by a long-wearing TPU outsole. Blundstone boots are built to go anywhere, do anything and look great every step of the way.

SnL Principal Staci Levine will oversee all publicity for the brand. Levine says, “Bringing Blundstone into the SnL fold helps further solidify our agency’s expertise in the footwear market and also allows us to tap into our action sports, fashion and outdoor backgrounds to build upon the brand’s growing momentum in the U.S. market.”

The SnL team will assist in expanding the Blundstone brand into a new platform of exposure. Through thoughtful and engaging media campaigns, SnL Communications carefully crafts unique and compelling ways to promote all of its clients.