QDMA Called to Become the Unified Voice of Deer Hunting at the Whitetail Summit

This was the message of leaders from all sectors of the hunting community gathered at the first-ever North American Whitetail Summit.

“This event has revealed a clear need for a national umbrella organization to carry this work forward for deer hunting. QDMA, you’re it,” said Jay McAninch, President/CEO of the Archery Trade Association.

Held March 3-6 at Bass Pro Shops’ Big Cedar Lodge in Branson, Missouri, the four-day Whitetail Summit was attended by more than 200 people including representatives from 19 companies in the hunting industry, 18 state wildlife agencies and one provincial agency, nine leading institutes of deer research, 17 major landowner groups including the U.S. Forest Service and U.S. Fish & Wildlife Service, 13 hunting or conservation organizations, and deer hunters from more than 20 different states and one Canadian province.

In breakout sessions, these groups identified their top issues of concern, highlighted ways they could address those issues, and discussed steps the other stakeholder groups should take. However, numerous issues were mentioned repeatedly by all groups, including hunter recruitment and retention, hunting land access, deer population levels, whitetail diseases, the influence of politics on deer management, habitat loss, hunter education, public perception of hunters, predators, feral hogs, and the growth of the captive deer industry.

“QDMA convened the Whitetail Summit to create dialogue between all these stakeholder groups regarding the future of white-tailed deer, and it was a huge success,” said QDMA’s CEO Brian Murphy. “But beyond the issues, we kept hearing a call for a broad coalition to unify these voices and push for action on issues. Many people pointed at us. It’s a logical and natural step for QDMA to expand beyond our founding mission at this point in our history and do more for every deer hunter in North America. QDMA will accept that calling.”

Throughout the Summit, concern for the whitetail resource and the future of deer hunting was evident among all groups.

“The path of the whitetail hangs in the balance and will be determined by you here at this symposium,” said Will Primos, founder of Primos Hunting.

That idea was echoed by Johnny Morris, founder of Bass Pro Shops and a presenting sponsor of the event, who said companies and organizations that often view themselves as competitors share a common need to protect white-tailed deer.

“There is no competition in conservation,” said Morris.

The urgency and necessity of the Whitetail Summit was also emphasized by U.S. Congressman Paul Ryan of Wisconsin, former Vice Presidential candidate and an enthusiastic deer hunter who spoke to attendees through a video message, and also by Dan Ashe, Director of the U.S. Fish & Wildlife Service, who attended the Summit and was a keynote speaker.

“The cooperative energy generated at the Summit was impressive, but it means nothing if the whitetail community fails to turn this opportunity into action,” said Murphy. “The stakeholders spoke of their confidence in QDMA’s ability to keep the momentum going. With that kind of support, and with the broader support of the entire deer-hunting world, we will continue to bring deer hunters together to ensure a strong future for our tradition.”