Under Armour acquired Endomondo and MyFitnessPal. These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD suite of applications, will further enable the brand to provide unparalleled health and fitness data and insight, in suppo
Category: Outdoor
Adidas Sees Record Results in Germany, Austria and Switzerland
Adidas Group reported its combined sales in Germany, Austria and Switzerland hit the €1 billion mark for the first time in 2014…
Ecco Golf Signs Agreement with LPGA Tour Player Na Yeon Choi
Ecco signed LPGA Tour star Na Yeon Choi, who wore Ecco's award-winning BIOM Hybrid model en route to winning the Coates Golf Championship…
Kohl’s Stores to Provide Packet Pickup for The Color Run
Kohl’s Department Stores will provide packet pick-up for The Color Run at more than 100 of its stores as part of its new emphasis on active lifestyle brands such…
Aerosoles Appoints VP of International Sales and Licensing
Aerosoles hired Jonathan Victor as vice president of international sales & licensing reporting. He previously worked for Guess shoes at Marc Fisher Footwear…
DC Shoes Appoints Snow Marketing Director
DC Shoes named Bobby Meeks its new snow marketing director. He was previously the North America brand manager for Nike Snowboarding…
Athleta to Launch Fall Colection with Derek Lam 10 Crosby
Athleta is collaborating with Derek Lam 10 Crosby on a new lifestyle collection both companies will launch this fall…
Lane Bryant Launches Activewear Line
Lane Bryant, the nation's leading women's plus size apparel retailer, debuted the brand's new lifestyle-inspired collection, Livi Active…
OBIT: OutDoor Show Co-Founder Knut Jaeger
Knut Jaeger, who helped establish the OutDoor Friedrichshafen and Outdoor Asia trade shows, died from heart failure Jan. 30 shortly after attending the rival ISPO Beijing show…
G3 Names 2015 Marketing Partners
G3, which manufactures backcountry skis, splitboards, bindings and ski accessories, has partnered for 2015 with guide associations, lodge operations, events and snow safety organizations that are committed to helping people enjoy backcountry mountain expe
Norway’s Active Brands Locating NA HQ in Denver
Active Brands AS of Norway is opening its North American headquarters in Denver, according to a report by the Denver Business Journal…
Zoot Sports Completes Squadra Acquisition
Zoot Sports completed its previously announced acquisition of Squadra, a designer and manufacturer of custom racing, cycling and triathlon apparel based in Carlsbad, CA…
Brown Shoe Appoints New CFO
Brown Shoe Company named Kenneth Hannah to replace Russ Hammer as senior vice president and chief financial officer effective Feb. 16. Hannah was most recently CFO at J.C. Penney. No reason was given for the exit of Hammer, who joined the company in May 2
Nike Introduces First CrossFit Shoe
Nike introduced what many consider its first shoe aimed at CrossFit athletes. The Nike MetCon 1 is designed to “support workouts through the highest levels of competition,” including activities such as weight lifting, rope climbing as well as running, cut
Bend, OR Picked to Host 2016-17 Cross Country Nationals
USA Track and Field announced this week that Bend, Oregon has been chosen as the host city for the 2016 and 2017 USATF Cross Country Championships…
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